Rada Research & Public Relations is a local firm with international experience, standards and quality. Rada Research was founded in 1982 as an Egyptian independently owned company. The staff is mostly Egyptian, which puts us in a position to understand the local culture and the market. Rada Research enjoy:
45 years of working experience in a dynamic and challenging market. Financial strength and s
tability. Credibility and appreciation by clients and stakeholders on both the local and international levels. A Fully equipped arm to handle both qualitative and quantitative research. Studying from problem definition to actionable marketing recommendations. Rada Public Relations and Communication services enjoy:
Helping clients meet their corporate, brand and communication objectives. Understanding and analyzing client business environment, as well as competitors. Staying ahead of the latest PR and communications development. Deep rooted relations with all media in Egypt, established over 40 years. Rada Research & Public Relations is a fully Egyptian, independently owned company, while being a member of:
The Egyptian Society of Marketing & Research (ESOMAR). The Marketing Research Society (MRS – UK). The International Public Relations Association (IPRA – USA) & PRCA (UK). The Egyptian Public Relations Society. The International Advertising Association (IAA). The Egyptian Advertising Association (EAA). Contribution to the Society:
Our records and portfolio, along with 40 years of experience in local and international markets, show how Rada has contributed in:
- Developing communication campaigns serving the Egyptian community.
- Changing negative habits and behaviors into positive ones.
- Changing negative images and perceptions of organizations into neutral and consequently positive ones.
- Setting strategic planning at times of crisis for both national and multi-national organizations, saving reputation and image.
- Cooperating with organizations and NGOs in CSR programs, educational studies, and training; with the objective of the development and welfare of the Egyptian people.
