27/04/2018
Which is better for your business Paid Search Advertising or Paid Social?!
Online Advertising: Paid Search
When you think of online advertising, the chances are pretty good that you’re thinking of paid search advertising. Paid SEARCH, also known as pay-per-click advertising(PPC) , or cost per click(CPC) is one of the most common and effective types of online advertising.
Search ads such as Google AdWords Bing Ads by Yahoo!
Paid search allows you to bid on relevant terms and phrases that may cause text-based ads to be displayed to users when they enter specific search queries into Google or Bing. These terms and phrases are known as keywords, and they form the basis of PPC advertising. Advertisers bid on keywords as part of an ad auction. This ensures that all advertisers have a fair chance of their ads being displayed to users, rather than those with the biggest advertising budgets.
Keywords should be highly relevant to your business, organized and structured into logical ad groups separated by campaign type, and aligned with the correct match type in order to be displayed to the right visitors, at the right time, for the right campaign.
Paid Social Advertising:
While paid search may have transformed Internet advertising, paid social is transforming the web of tomorrow.
Online advertising Facebook ads
Social networking remains the most popular online pastime for adults all over the world, and advertisers have evolved their strategies to target consumers where they spend their time, namely on social networks such as Facebook, Instagram and Twitter. Paid social advertising functions similarly to paid search, with the notable exception that advertisers, not users, take the initiative – advertisers must “search” for users, rather than the other way around.
One of the greatest strengths of paid social advertising is the granularity with which advertisers can target prospective customers, and this principle underpins many social advertising platforms and products. Advertisers can target users with hundreds of parameters, from demographic data (such as age, gender, income, level of education, and marital status) to browsing preferences and social behavior.
Facebook gives educational attainment targeting options, Facebook allows advertisers to target users based on their level of educational attainment, and even specific schools attended.
Advertisers can also target users based on the types of pages and profiles they follow, the things they buy, and the news they read. These custom audiences can be created from existing customer data (to create “lookalike” audiences of similar users) to email lists, which Facebook and Twitter can pair with their data about these users to reveal greater insights about their behavior.
So both are extremely beneficial for your business, it all comes down to your type of business and what are you asking the user to do.. It is not as complicated as it might seem, if you need help do not hesitate to contact us and we can help grow your business together!
