I'm Branding Experience

01/05/2026

I’M_____[THE PROCESS]

A moment inside the making.
Not the outcome—just the unfolding.

Forms don’t appear complete—
they are explored, adjusted, re-seen.

Between intention
and identity.

branding — editorial — art direction

17/04/2026

[BENNU IN USE]

From name to narrative, Bennu is rooted in renewal. BENNU's visual identity is a system of presence. From typography echoes inscription to a palette reflecting the Nile’s silt, light, and depth.

Designing more than a journey; crafting a passage through memory.
Creative Direction, Visual Identy & Naming
for .eg

Branding Creative Direction :
Architecture/ Interior Design :
Graphic Design :

07/02/2024

I’M__ Byblos. Where Lebanese traditions meet Egyptian hospitality

Client Four Seasons Hotels and Resorts
Design Manager
Senior Designer

31/01/2024

I’M__ Byblos. A home away from home

Client Four Seasons Hotels and Resorts
Design Manager
Senior Designer

24/01/2024

17/01/2024

I’M__ Blue. A Color that stimulates the senses.

Client ._content
Design Manager
Senior Designer .morgan

05/02/2023

I’M___. Multiple forms of expression.

A brand by

03/02/2023

Alves - An identity echoing layers of the Portuguese cuisine.

Photography:
A brand by

01/02/2023

Alves - revealing a narrative underneath.

Photography:
A brand by