I'm Branding Experience

I'm Branding Experience A storyteller merging diverse creative practices and emerging with a leading voice of now. A brand by MF And ASSOCIATES

I’M____[FROM THE ARCHIVES]Before.After.A strategic evolution of the INCOLEASE identity, honoring its legacy while shapin...
26/06/2026

I’M____[FROM THE ARCHIVES]

Before.
After.

A strategic evolution of the INCOLEASE identity, honoring its legacy while shaping a more contemporary expression of growth, trust, and ambition.

I’M____[INCOLEASE]Reimagining finance through a more refined lens.A visual identity inspired by structure, movement, and...
05/06/2026

I’M____[INCOLEASE]

Reimagining finance through a more refined lens.

A visual identity inspired by structure, movement, and growth. Designed to reflect the confidence, ambition, and heritage behind one of Egypt’s leading financial leasing companies.

Growth, in motion.

—

Branding Creative Direction
Architecture & Interior
Graphic Design
Client

I’M_____[THE PROCESS]A moment inside the making.Not the outcome—just the unfolding.Forms don’t appear complete—they are ...
01/05/2026

I’M_____[THE PROCESS]

A moment inside the making.
Not the outcome—just the unfolding.

Forms don’t appear complete—
they are explored, adjusted, re-seen.

Between intention
and identity.

branding — editorial — art direction

[BENNU IN USE] From name to narrative, Bennu is rooted in renewal. BENNU's visual identity is a system of presence. From...
17/04/2026

[BENNU IN USE]

From name to narrative, Bennu is rooted in renewal. BENNU's visual identity is a system of presence. From typography echoes inscription to a palette reflecting the Nile’s silt, light, and depth.

Designing more than a journey; crafting a passage through memory.
Creative Direction, Visual Identy & Naming
for .eg

Branding Creative Direction :
Architecture/ Interior Design :
Graphic Design :

Address

Cairo
11431

Opening Hours

Monday 9:30am - 5:30pm
Tuesday 9:30am - 5:30pm
Wednesday 9:30am - 5:30pm
Thursday 9:30am - 5:30pm
Sunday 9:30am - 5:30pm

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