Design starts with humans, it starts with what humans need and/or might need. No matter how much technology and economics are involved, it all starts with humans, matter of fact humans are the center of everything we do. We understand culture and context before we have ideas, we want to understand and work on what will motivate and make people work with everything we do in an easy understandable w
ay, which creates their bond to the product. We don’t just want people to consume, we need them to participate, we want to shift the relation between consumer and producer from passive to active. We want to create a process which is meaningful, productive and profitable. We prototype and put our innovation out to the world so we can understand it’s weak and strong points. Last but not least, we don’t think like designers nor work like designers, we believe that design should be in the hands of everyone.
