Etegah

27/02/2026

Proud to have produced the song for Egypt’s Ramadan campaign, reimagining the childhood chant “Wahawy Ya Wahawy” with the voice of Donia Weall.

Watch the full song on YouTube:
https://youtu.be/hR94jVKW1hc

Turning Fanous into a car, inDrive connects communities in Egypt through its first Ramadan campaign in the market.

23/02/2026

’s latest Ramadan campaign "إملا دولابك عجايب" turned weekly riddles into a fun interactive experience through an original song, inviting audiences to participate across all platforms for a chance to win exciting prizes.

17/02/2026

Stay tuned this Ramadan with

15/02/2026

Stay tuned this Ramadan with

05/02/2026

Throwback to a project where the campaign for focused on real, everyday moments of the Egyptian student and the challenges they face. Through humor, relatability, and spontaneous dialogue, familiar learning struggles were turned into something genuinely human.

Watch the full video on Vimeo:
https://lnkd.in/dR7hiwsX

26/01/2026

Throwback to ’ campaign.

For ’ campaign, the content was built around movement, music, and expressive performances. From choreographed dance moments to playful, spontaneous interactions, each piece of content highlighted the product’s stretch and texture in a bold, visual way.

Supported by an original, in-house produced track, the content came together as a dynamic content series built on performance, interaction, and visual rhythm.

Behind the ’ campaign stands our core creative team:

Director:
DOP: Abdul Hak
Executive Producer: Ahmed El Nagdy
Head of Production & PR: Muhra Medhat
Producer: Youssef Ghoneim
Account Manager: Adham Hesham
Art Director: Anan Fathi
Stylist: Mariam Galal
Music Producer: Hesham Watany
VFX: John Shehata

14/01/2026

Proud of the impact from our latest campaign with , where thoughtful creator selection and authentic storytelling helped the message connect in a genuine way across platforms.

Watch the full campaign on Vimeo:
https://lnkd.in/dW8MrB6V

06/01/2026

For , relief is about timing, assurance, and trust rather than just the product.
This content-series campaign used stories to translate medical benefits into relatable moments.

31/12/2025

Happy New Year 🌟

22/12/2025

For ’s “رحلة البحث عن الشماعة الخضرا” National Day campaign, we turned a seasonal offer into a simple, relatable in-store experience. Built around the idea that many solutions exist, but the real one is easy, the campaign encouraged audiences to visit the branch and benefit from the National Day offer through clear messaging and a culturally relevant approach.

09/12/2025

Our new content-series campaign with is now live.

This project introduces a refreshed content direction for the brand, with multiple episodes produced to align with ’s visual identity and communication style. The series covers a variety of themes and formats, all developed and executed by our production and creative teams.

02/12/2025

We are proud to have produced this campaign celebrating women tech entrepreneurs from around the world, created for the Tech Award by in 2024.

Our production approach focused on highlighting the human side of innovation—from early ideas and real challenges to breakthrough moments and the leadership journeys shaping the future of technology.