The IAA, International Advertising Association, was founded in 1938 to champion responsible Marketing Communications. No other association is as inclusive of all the disciplines involved in Brand Building, nor has an organization which is global in scale yet has grass roots representation in 96 Countries. The IAA is a one of a kind Strategic Partnership which champions the common interests of all the disciplines across the full spectrum of Marketing Communication, from Advertisers to Media Companies to Agencies to Direct Marketing Firms, as well as individuals' practitioners. The IAA Role lies in the freedom of companies to compete through responsible commercial speech, and it fights for consumer choice made possible by commercial speech which informs, inspires, and empowers individual to raise their sights and reach the life they want.
