AdvertiseUp

12/09/2026

More budget is not always the answer.

If customers are dropping out somewhere between the advertisement and the purchase, increasing spend can simply send more people into the same problem.

The better question is:

Where are we losing the customer?

Ad → Website → Add to Cart → Checkout → Purchase

We broke down the key numbers at every stage of the e-commerce funnel—from CTR and landing page views to add-to-cart, checkout completion, conversion rate and AOV.

Swipe through the guide, then read the full breakdown here:

https://advertiseup.agency/e-commerce-funnel-metrics/

Numbers don’t tell you what to do. They tell you where to look.

11/09/2026

Increasing advertising expenditure is not always the solution. Before allocating additional resources, it's essential to identify the points at which customers are falling out of the conversion funnel. The process can be broken down into distinct stages: Ad → Website → Add to Cart → Checkout → Purchase. Each stage yields unique metrics that can reveal potential areas for improvement. This is the first installment in a series where we'll delve into each stage, examining the key performance indicators, where to access them, and their implications. Rather than simply questioning the effectiveness of your ads, consider where you're losing customers.

06/09/2026

Where should an e-commerce business spend its money first?

More advertising?
More inventory?
Better product content?
A new website?
Technology?
Operations?

There isn’t one correct answer.

Two businesses with the same revenue can need completely different investments. The right place to spend is usually wherever the business is currently being held back.

That’s the idea behind my latest article:

Don’t fund everything. Fund the constraint.

I break down six common situations—from stock and conversion problems to cash flow and operations—and how I would think about the next investment in each one.

Read the full article:

Where should an e-commerce business spend money first? It’s one of the questions I hear repeatedly from founders and store owners. Should the next investment go into advertising, inventory, product content, the website, hiring, or technology? One of the questions I hear repeatedly from e-commerce ...

26/05/2026

Eid Adha Mubarak...
AdvertiseUp wishes you blessed and joyful days

11/04/2026

Happy Easter! Wishing you a season full of joy, blessings, and new beginnings

19/03/2026

Eid Fitr Mubarak
Wishing you joyful days filled with blessings and peace

23/02/2026

We’re looking for a Graphic Designer who loves branding, enjoys clean visuals, and wants to grow with a fast-moving creative agency.

What you’ll work on:
* Logos, branding & visual identities
* Brand directions & guidelines
* Social media designs
* Creative concepts (with smart use of AI tools)

What we’re looking for:
* 2+ years of graphic design experience
* Strong skills in Illustrator & Photoshop
* A good eye for detail and consistency
* Team player, curious, and open to learning
* Motion graphics is a plus (not a must)

How to apply:
Apply through this form (CV + portfolio required):
🔗 https://zfrmz.com/ZSIx3TIwcs6VRmFlk3sw

Location: Nasr City

If you enjoy design, care about quality, and want to grow in an agency that actually respects creatives — we’d love to see your work.

17/02/2026

Ramadan Kareem... Wishing you a blessed month full of peace and blessings.

07/01/2026

Merry Chrismtas to all of us celberating Christmas today

24/12/2025

Even the star takes teamwork
Merry Christmas
from the AdvertiseUp team.