SMS is a social media-marketing product that allows SMS partners and clients to work with an Account Manager in building a social media strategy that helps to define and grow their business online. As the latest addition to our suite of online marketing products, we are proud to offer a fully optimized social media package that complements our client’s search engine optimization strategy. Together, social media and search optimization pack a powerful punch!
Established in 2015, SMS began with an idea that Social Media services should be affordable to everyone in the small business marketplace. As a result, SMS was founded on one simple business model: to create affordable and effective E-Marketing services for the small business marketplace.
Our online products Social media marketing, SEO and mobile web design, servicing a variety of small businesses in all Egypt.
OUR VISION
Be the global leader in online marketing for small businesses and partners in value, affordability, service and scale by having more satisfied customers in all of Egypt than any other provider.
Digital Marketing Strategy:
COMPETITOR ANALYSIS
It is important to know what your marketplace looks like in order to ascertain where the opportunities lie. This means reviewing your competitors, both those you identify and those we find through online research, and your wider marketplace, giving you a real insight into what other around you are doing.
INITIAL CONSULTATION
SMS Cairo will discuss your business requirements, finding out what you have done to date, where the return has been greatest and what your future aims and goals are.
DIGITAL MARKETING AUDIT
With your permission, we will access your analytics data (Google Analytics or whichever analytics platform you use) and analyze it to identify how your website and online channels have contributed to your business, and where there is room to build on successes or improve on areas, which have not worked so well.
STRATEGIC RECOMMENDATION
We will combine all of this with our combined experience to recommend a digital marketing strategy for you. This will be in line with your budget and resourcing requirements and lay out a monthly or phased approach, with clear KPIs and analysis methods to help you monitor the results.
Social Media Advertising:
Social Media Advertising
Highly targeted advertising through social media for B2B and B2C businesses
The use of social media is increasing, as is the opportunity to target your digital audience on a number of networks.
From Facebook to LinkedIn to Twitter and soon Pinterest too, your business can reach potential customers across a range of social platforms. Through targeted pixels and specially crafted audiences, social media allows you to target customers on a highly segmented level for optimal conversion rates and return on your investment.
We work with businesses across a range of industries and B2B and B2C. To find out how we can help your business succeed through social media advertising or read on to find out more.
FACEBOOK ADVERTISING
Facebook offers highly targeted advertising solutions, which are relatively cheap when compared to channels such as Google AdWords. There are many options available too.
TWITTER ADVERTISING
Twitter is a way to keep your followers up to date with current information about your business. Importantly, it lets followers communicate with you too. For example, cinemas use Twitter to converse with patrons, recommend new release movies and retweet interesting tweets from movie buffs and experts.
INSTAGRAM ADVERTISING
As visual content becomes more popular on Social Media, it also becomes increasingly important for brands to create and leverage. This shift to visual social media means that more and more businesses, big and small, are starting to communicate visually with their fans, followers and customers.
LINKEDIN ADVERTISING
The world's largest professional network, LinkedIn is one of the best platforms for businesses looking to reach a B2B market. Again, there are various options available to advertisers.
YOUTUBE ADVERTISING
There are more than 1 billion users on YouTube and the number of hours each month that viewers are watching videos has been steadily increasing by 50% year over year, YouTube provides the best opportunity for your business message to reach millions of people that all have the potential of becoming prospective customers.
Not only does YouTube provide a cost-effective dissemination strategy, but also its reach is far more comprehensive than regular television and cable stations.
VIMEO ADVERTISING
What started as a small community of filmmakers has grown into a network of millions around the world. People on Vimeo are interested in lots of different things, but what brings them together is a love for creating and watching extraordinary work. SMS Cairo can help you reach them in smart, respectful, high-impact ways.
PINTEREST ADVERTISING
Pinterest is an image-based network on which its users share and store the things they aspire to have or do in the future. There is a huge amount of potential for aspirational brands and ecommerce businesses in particular.
VINE ADVERTISING
Vine's looping six-second videos can help marketers spread their messages across social media in innovative, powerful ways.
If your bandwidth is limited, the best social networks on which to set up shop and share are probably going to be sites such as Facebook, Twitter, LinkedIn, and Pinterest, four of the most popular players in the field today.
GOOGLE ADVERTISING
Whether you are looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google Ad Words can help
Target your ads to customers in certain countries, regions or cities — or within a set distance from your business or shop.
Google Ad words:
Google Ad Words Management
Ad Words can help any business to achieve great results – whether that be growing online visibility, increasing brand awareness or generating online sale and ROI.
Our team take the time to understand your business, and adapt our online marketing strategy to help you meet your business objectives. We believe that growing Ad Words accounts steadily with consistent monitoring helps businesses achieve the best results.
TARGET THE RIGHT PEOPLE
Ad Words is brilliant at honing in on in-market audiences who are ready to convert.
Layering strategies such as location & device targeting, remarketing lists, and constant keyword optimization, we can help your adverts reach the right people at the right time.
SEARCH, DISPLAY & SHOPPING CAMPAIGNS
While Search campaigns are usually a large focus of most Google Ad Words accounts, expanding to include Google Shopping and the Google Display Network can be a great way to help boost your ROI.
WORK TOWARDS A BETTER ROI
If sales are what you are after, we will maximize the profitability of your Ad Words campaigns and drive towards your desired ROI goal. We are experts in Google Shopping techniques, a channel built for ecommerce stores, but we apply our data-driven approach to maximize ROI across all Ad Words channels.
HELP PROMOTE YOUR BUSINESS
Google Ad Words is a great way for businesses to increase their online visibility. By tailoring campaigns to those most interested in your product, you can reach out to new potential customers - some who will come back and use your businesses’ products and services time and time again.
Mobile Advertising:
Mobile Advertising
Mobile Advertising is a solution that enables you to develop faster and customize your communication solution. Equipping you with real-time communication tools.
Designed to create a dynamic dialogue between your business and its customers.
Bulk SMS – VMS – Location Based Advertising.
BULK SMS
Is a Marketing Solution that started to get huge popularity due to its force in reaching the targeted customers by disseminating text messages using a special type of system by which Users be able to send single SMS to a large volume of cellular phones at any instant.
VMS
Instantly connect with customers who do not have internet access. Automated voice technology helps you reach out in multiple languages. Voice messaging is effective for appointment reminders, service notifications, event invitations and more.
LBA
Effective targeted advertising for customers in the vicinity of your shops, where coupons and special offers are sent exclusively to them to encourage brand loyalty and increased custom.
SEO:
Search Engine Optimization (SEO)
SEO is an evolving discipline that requires an experienced, expert search marketer to deliver results that last – and in today’s multi-channel world, more and more big businesses are turning to SEO agencies for that specialized offering.
That is where we come in. With decades of experience in digital marketing, our team has helped businesses just like yours to achieve their goals online.
Whether yours is a company seeking local recognition, targeting a national audience or even building a brand overseas, we can help. We would love to discuss what we could do for you.
ECOMMERCE SEO
For businesses which sell products online and and improve their product listings in the search results.
INTERNATIONAL SEO
For businesses that want to reach an international audience and grow their brand in new territories.
SEO AUDIT
A great way to scope out what you need and where the opportunities lie.
LOCAL SEO
For businesses with a physical location or customers in a specific area, targeting a local audience.
MOBILE SEO
For businesses that want to attract a mobile audience or for whom mobile is already an important channel.
NEW WEBSITE SEO PLAN
If you are investing in a new website, it is important to ensure it is built to succeed in the search results too.
Web Design and Developments
Web Design & Development
Is an essential marketing channel for any business that seeks to reach an online audience? Get it right and you can expect more traffic and more leads – which means more sales and more money into your business.
Improving your visibility in search engines like Google and Bing can have a real impact on your business’ bottom line. But while all good marketers understand the power of search marketing, not all have the resource, the experience or simply the time to invest in it.
ECOMMERCE WEBSITES
If you want to sell products online, you need a great website, which is set up to convert. We specialize in creating ecommerce websites on Magneto, Word Press, Shopify and other leading CMS platforms.
RESPONSIVE WEB DESIGN
Every marketer and online business owner recognizes the importance of a mobile presence. All of the websites we design and develop are built using a responsive web design framework, meaning they look great and work well across all devices.
MICRO SITES AND CONTENT MARKETING
We have worked with some of the biggest brands in our region to create engaging, interactive and visually stunning creative content marketing pieces and micro sites. Our team includes designers, developers and marketing.
LEAD GENERATION / BROCHURE WEBSITES
For businesses that want to generate new leads via their website, a lead generation (or brochure) website is the perfect solution. If you sell a service rather than a product, we can help you attract and convert visitors to enquiries.
WEBSITE CONVERSION RATE OPTIMISATION
CRO, or conversion rate optimization, is all about making more of your existing traffic. Our team will analyses your existing site's performance to recommend the best design to improve your lead generation and sales online.
WEB ANALYTICS
A great website is just the first step. Savvy website managers recognize the importance of monitoring user behavior to grow the user base and increase conversions. We are experts in tool integrations including Google Analytics.
