C&P

C&P Creativity and Planning
Built for What’s Next! Clarity , Creativity, Integrity

26/05/2026

Powered by meat and good vibes.. Eid Mubarak everyone!
C&P is wishing you and your loved ones a peaceful and blessed Eid.

&P

Hala Shawarma has officially appointed C&P to lead their social media and media buying.We’ll skip the standard agency co...
23/04/2026

Hala Shawarma has officially appointed C&P to lead their social media and media buying.

We’ll skip the standard agency confetti and buzzwords. Hala Shawarma didn’t partner with us to be told what they want to hear. They chose us because they value commercial truth over vanity metrics.

They asked for a social presence with actual substance and a media strategy focused entirely on the bottom line.

That’s exactly what we do.
Welcome to C&P, Hala Shawarma. Let’s get to work.

19/03/2026

Eid Mubarak! 🌙

Take this well-deserved break.

Sleep. Eat. Celebrate.

Because after Eid… the briefs are coming. 😌

Less confetti. More capital. C&P + Azimut.At C&P, we evaluate partnerships based on commercial reality. The digital inve...
11/03/2026

Less confetti. More capital. C&P + Azimut.

At C&P, we evaluate partnerships based on commercial reality. The digital investment space is heavily saturated with platforms selling the illusion of wealth through gamified interfaces.
Azinvest operates entirely differently, and we are stepping in to amplify that.

As their official partner for Creative and Performance Media, we are deploying a no-nonsense acquisition strategy. We are dropping the typical fintech gimmicks in favor of stark, effective creative and a media machine built entirely around ROI.

The era of the toy investment app is over. We’re proud to be scaling the alternative.

Bold flavors meet bold ideas.Nando’s isn’t just about chicken; they’re about voice, wit, and standing out. Naturally, we...
09/03/2026

Bold flavors meet bold ideas.

Nando’s isn’t just about chicken; they’re about voice, wit, and standing out. Naturally, we got along immediately.

C&P is proud to partner with Nando’s. We look forward to sharpening the wit and turning up the volume on one of the world’s most iconic brands. This is going to be fun.

Here’s to a partnership with serious flavor.

Most agencies publish a celebratory post the moment a contract is signed. We decided to wait 270 days. For the past nine...
05/03/2026

Most agencies publish a celebratory post the moment a contract is signed. We decided to wait 270 days. For the past nine months, C&P has been the strategic engine behind Five Guys KSA’s social media and Reels, choosing to skip the day-one press release so the actual ex*****on could do the talking.

Partnering with a brand famously dedicated to uncompromising quality and zero gimmicks meant our digital strategy had to match. Over the last three quarters, our team has focused on stripping away the usual food marketing fluff to deliver heavy-hitting, scroll-stopping content that simply highlights the best burger in the market. When the product is this good, you don't need manufactured hype.

Here is to three quarters of no-nonsense ex*****on. 🍔

No artificial marketing required.

17/02/2026

Ramadan Mubarak 🌙✨

Wishing you a month filled with blessings, inspiration, and success.

15/01/2026

“Built for what’s next.”

After years of driving performance marketing with returns reaching 1200%, the journey has made one thing clear: sustainable performance demands stronger creativity and smarter planning.

Creativity & Planning or C&P is the evolution of that belief. Expanding on the foundation nsm+ built and elevating it with deeper creative thinking and strategic clarity.
Our mission remains the same: deliver impact. Now, with a broader toolkit and a bolder identity, we’re ready to create the momentum our clients deserve.
Stay tuned for what’s coming.

+ #2026

31/12/2025

2026 marks a BIG change!🎉
Stay tuned.


#2026

26/08/2025

Ideas, insights, and a little bit of trouble. nsm+ Creative Director Hesham Tarek takes Cairo Ad School this Saturday, don’t just hear about it, be there.

Want to join? Send your name + job title to [email protected] and wait for confirmation.

Address

22 Gool Gamal Street, Giza

Opening Hours

Monday 10:00 - 18:00
Tuesday 10:00 - 18:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 18:00
Sunday 10:00 - 18:00

Telephone

+201559098686

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