05/02/2026
🌟 A New Logo, A Fresh Identity, A Stronger Story🌟
Maryam is an Egyptian modest fashion brand created for modest women clothes, offering elegant essentials such as abayas, khimars, and caftans — pieces that combine sophistication with modesty.
The visual identity was carefully crafted to reflect the beauty of contemporary modesty through a clean, minimal Arabic character.
For the main logo, I chose Thuluth calligraphy because of its balanced curves, soft details, and graceful flow. This style perfectly expresses femininity, confidence, and quiet elegance — values that align naturally with the brand’s spirit.
Thuluth also carries deep roots in Arabic and Islamic heritage, giving the logo a strong sense of authenticity, culture, and timeless value. Since the primary audience is Arab, the choice of this script was intentional — the typography itself becomes part of the message.
As for the color palette, I selected calm beige tones paired with rich burgundy to create a balance between simplicity and luxury.
Every detail of this identity communicates one idea:
True beauty isn’t about excess — it’s about balance, meaning, and purpose.
Full project on Behance:
https://www.behance.net/gallery/243587999/Mariam-Store-Brand-Identity
we’d love to hear your thoughts 💙
For inquiries, contact us at:
📲+201094469667
📲 WhatsApp: http://wa.me/201272713892
