03/04/2016
11.DEFINE YOUR GOALS..
If your company aims to reach specific local audiences (which most should, when applicable), the first step is to define your local SEO goals. Who specifically are you targeting? Will your SEO strategies vary from location to location? What benchmark will you use as a measure of success?
12.CONDUCT A LOCAL SEO AUDIT..
A local SEO audit is an initial assessment of all of the most influential factors of an SEO campaign, and is used to identify areas of strength and weakness. A local audit would include an assessment of your Google Business page, your website and its landing page, and would analyze your local social media, local competition, and your existing citations. See how you stack up against the competition and compare your website to your competitor’s with an online free too
13.CREATE GOOGLE MY BUSINESS PAGES..
No local SEO campaign is complete without the creation of local business profiles, such as those available from Google. However, be sure that you’re deleting all duplicated My Business pages, as these can result in a Google penalty, which will hurt your local rankings
14.MAXIMIZE LISTINGS IN LOCAL ONLINE DIRECTORIES..
Local online directories like Yelp! present simple and easy opportunities to build your company’s citations, which influence search engine results rankings. A citation is any mention of your company’s name, address or phone number on pages other than your own website. On these directory pages, it’s a good idea to include a link to your company’s website, too.
15.BE CONSISTENT WITH CONTENT..
As with social media profiles, consistency is integral to a successful local SEO campaign; however, in this case it is less about effective branding and more about making your business easily searchable.
16.CREATE OPPORTUNITIES FOR CUSTOMERS TO LEAVE REVIEWS..
Customer reviews will encourage visitors to investigate your site and, when positive, they play a significant role in attracting conversions. Google is now featuring reviews on local SERPs; the more diverse, high-quality, and plentiful your company’s customer reviews, the more likely you’ll end up on Google’s SERP carousel at the top of a results page.
17.MARKET TO A MOBILE AUDIENCE..
Appealing to mobile users is particularly important for targeting a local audience, as approximately 80 percent of all local searches are conducted on a mobile device.
18.CREATE WEBPAGES FOR SPECIFIC LOCATIONS..
If you have three brick-and-mortar storefronts, create three distinct web pages on your website for each location. This will help better direct those that search for your company name and location to your website, while creating the opportunity for your company to offer content that is specific to each location, and therefore more useful to local customers.
19.OPTIMIZE CONTENT ON LOCAL WEBPAGES TO A LOCAL AUDIENCE..
This requires conducting local keyword research. Identify which phrases potential customers in your target area search for and implement throughout the content of a local page just as you would with traditional SEO ranking keywords.
20.SEEK OUT WAYS TO EARN LOCAL MEDIA COVERAGE..
Coverage from local media is another effective way of getting your company’s name to rank high for your area; the more external sources that associate your company with a specific location, the more your local rankings will improve.
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