Adawy studio

Adawy studio Branding, design solutions that turn concepts into strong identities.
🎨 The creative arm of Adawy Group

The ICOFFEE identity is built around simplicity, confidence, and a strong visual presence. The logo was refined into a b...
24/08/2026

The ICOFFEE identity is built around simplicity, confidence, and a strong visual presence. The logo was refined into a bold and recognizable wordmark, while the surrounding visual language allows the brand to become more expressive and dynamic. The result is a flexible identity that stays consistent while giving every coffee experience its own character, One constant logo. An ever-changing visual world.

هوية ICOFFEE مبنية على البساطة، الجرأة، والحضور الواضح. تم تطوير الـlogo ليصبح أكثر قوة وسهولة في التعرّف عليه، بينما تمنح العناصر البصرية المحيطة به مساحة أكبر للتعبير والتنوع. النتيجة هي هوية مرنة تحافظ على ثبات البراند، وفي نفس الوقت تسمح لكل تجربة قهوة أن يكون لها طابعها الخاص.
Logo ثابت. عالم بصري متغير.

The ICOFFEE packaging was designed to become an essential part of the brand world not just a container for the product. ...
24/08/2026

The ICOFFEE packaging was designed to become an essential part of the brand world not just a container for the product. A consistent system brings together the wordmark, color, illustrations, and typography, while giving every coffee variety its own visual personality.
Structure creates consistency. Color creates distinction. Illustration creates character. The result is a range where every pack has its own personality, while remaining unmistakably ICOFFEE.

صُممت عبوات ICOFFEE لتكون جزءًا أساسيًا من عالم البراند، مش مجرد وسيلة لعرض المنتج. اعتمدنا على نظام بصري موحّد يجمع بين الشعار، الألوان، الرسومات، والخطوط، مع منح كل نوع من القهوة شخصيته الخاصة. الهيكل يخلق الترابط. الألوان تخلق التميّز. والرسومات تصنع الشخصية.
والنتيجة هي مجموعة من العبوات، لكل منها طابعها الخاص، لكنها تظل واضحة ومترابطة تحت هوية ICOFFEE.

ICOFFEE©Our Latest Rebranding ProjectA new chapter for ICOFFEE, built around a more contemporary and expressive identity...
24/08/2026

ICOFFEE©
Our Latest Rebranding Project

A new chapter for ICOFFEE, built around a more contemporary and expressive identity that celebrates coffee in all its forms. From Arabic and Turkish coffee to Espresso, American, and French coffee, different cultures and experiences come together within one distinctive visual world. All About Coffee became more than a tagline it became the idea behind the entire identity.

إعادة تقديم ICOFFEE من خلال هوية أكثر عصرية وتعبيرًا، تعكس عالم القهوة بكل تنوعه. من القهوة العربية والتركية إلى الـEspresso والـAmerican والـFrench، يجمع البراند ثقافات وتجارب مختلفة تحت عالم بصري واحد.
All About Coffee لم تعد مجرد tagline، بل أصبحت الفكرة التي بُنيت عليها الهوية بالكامل.

Zad Al Hkoul Brand IdentityTo capture the spirit of Zad Al Hqoul, we brought two worlds togetherThe heritage of agricult...
19/08/2026

Zad Al Hkoul Brand Identity

To capture the spirit of Zad Al Hqoul, we brought two worlds together
The heritage of agricultural products and classic grocery packaging, combined with a contemporary visual language built around bold compositions, typography, color, and generous space.
This balance makes the brand feel familiar and trustworthy, while remaining modern and distinctive.

لصناعة هوية تعكس روح زاد الحقول، جمعنا بين عالمين:
أصالة المنتجات الزراعية وتفاصيل عبوات البقالة الكلاسيكية، مع لغة بصرية عصرية تعتمد على التكوينات الجريئة، التيبوغرافي، الألوان، والمساحات الواسعة.
هذا التوازن يمنح البراند إحساسًا مألوفًا وموثوقًا، لكن في نفس الوقت حديثًا ومميزًا.

Zad Al Hkoul PackagingPackaging is where the Zad Al Hqoul identity comes to life.We designed the packaging to balance tr...
19/08/2026

Zad Al Hkoul Packaging

Packaging is where the Zad Al Hqoul identity comes to life.
We designed the packaging to balance trust, agricultural heritage, and a contemporary FMCG character, while maintaining a clear and recognizable visual system across the range.
From colors and labels to badges and graphic details, the packaging takes inspiration from grocery heritage and reinterprets it through a modern lens creating a strong and distinctive presence on the shelf.
Every package carries a promise of honesty.

التغليف هو المكان اللي بتظهر فيه هوية زاد الحقول بشكل كامل.
صممنا الـPackaging ليجمع بين الثقة، أصالة المنتجات الغذائية، والطابع العصري، مع الحفاظ على نظام بصري واضح ومميز عبر المنتجات.
التفاصيل، الألوان، الـ labels، والـbadges مستوحاة من عالم الـ grocery heritage، لكن بأسلوب حديث يجعل المنتجات تبرز على الرف ويحافظ على حضور قوي للبراند.
كل عبوة تحمل وعداً بالصدق.

Our latest Branding & Packaging projectZad Al HkoulThe identity of Zad Al Hko started with one simple idea “Trust is the...
19/08/2026

Our latest Branding & Packaging project
Zad Al Hkoul

The identity of Zad Al Hko started with one simple idea “Trust is the foundation of every good product”
The ✓ symbol represents honesty, quality, and reliability, while the organic forms bring a sense of nature, growth, and agriculture.
The result is more than a logo;
it becomes a promise of quality and honesty in every package.

من آخر مشروعاتنا في بناء العلامة التجارية والطباعة والتغليف
زاد الحقول

بدأت هوية زاد الحقول من فكرة بسيطة وواضحة “الثقة هي أساس كل منتج جيد”
جاء رمز الـ✓ ليعبّر عن الصدق، الجودة، والاعتمادية، بينما تضيف الخطوط العضوية إحساسًا بالطبيعة، النمو، والحقول ليصبح الشعار أكثر من مجرد رمز، بل وعدًا بالجودة والصدق في كل عبوة.

07/07/2026

Our Branding & Packaging Project for Severus Pastry.

Our Branding Project for Severus Pastry.Great packaging should do more than protect a product.It should tell a story bef...
07/07/2026

Our Branding Project for Severus Pastry.
Great packaging should do more than protect a product.
It should tell a story before the first bite.

Inspired by a legacy rooted in Libyan history, every packaging application was designed to express elegance, quality, and confidence while creating a distinctive presence across every customer touchpoint.

Because memorable brands are built through consistency one detail at a time.

Our Branding Project for Severus Pastry.It’s what people experience.For Severus, we developed the entire brand ecosystem...
07/07/2026

Our Branding Project for Severus Pastry.
It’s what people experience.

For Severus, we developed the entire brand ecosystem from brand strategy and visual identity to packaging design, production, and print ex*****on.

Every box, every material, every finish was carefully crafted to ensure the experience on the shelf reflects the strength of the brand behind it.

Our Branding Project for Severus Pastry.For Severus, we looked back to one of Libya’s most remarkable historical figures...
07/07/2026

Our Branding Project for Severus Pastry.

For Severus, we looked back to one of Libya’s most remarkable historical figures Lucius Septimius Severus, the African Emperor, born in Leptis Magna. A legacy of leadership, ambition, and timeless influence became the foundation of a modern confectionery brand.

From strategy to identity, every decision was made to transform heritage into a contemporary brand experience, this is where the story begins.

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11837

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