22/03/2025
After optimizing the ad campaigns , we achieved significant improvements in cost efficiency and overall ad performance.
🔹 Before Optimization:
The cost per purchase was high (267.27 EGP per purchase).
Ad reach and engagement were not as effective as expected.
🔹 After Optimization:
The cost per purchase dropped to just 94.67 EGP, reducing the cost by approximately 65%.
Improved targeting and ad efficiency led to better reach and engagement.
More purchases were achieved with the same ad budget, increasing the Return on Investment (ROI).🤩
see u soon 😁