Matter

Matter Crafting Award-Winning Brands
Since 2011
Across 14 Countries
Cairo - Riyadh

We are a passionate multi-talented team working together seamlessly, to drive strategic creative thought and innovation.

لجيلٍ لا يحب الانتظار.للشباب. وللطموحين. ولمن يعملون كل يوم ليصنعوا مستقبلًا أفضل.لصنّاع التغيير.Nextتعني السرعة. وتعني ...
02/08/2026

لجيلٍ لا يحب الانتظار.

للشباب. وللطموحين. ولمن يعملون كل يوم ليصنعوا مستقبلًا أفضل.

لصنّاع التغيير.

Next

تعني السرعة. وتعني المستقبل.

عندما بدأنا العمل مع EFG على بناء الهوية البصرية لـ AIBank، رأينا فرصة لبناء بنك يناسب المستقبل. لذلك سميناه NXT. نحن نؤمن أن السرعة، وسرعة الاستجابة، والمرونة هي ما يميز البنوك التي تواكب عملاءها عن تلك التي تتأخر.

صممنا Bank NXT ليناسب أسلوب الحياة الحديث،

When EFG came to us to work on AI Bank, with them we saw a chance to build a bank for for the future.

for a generation that refuses to wait!

Something New
Something NXT

Next for speed. Next for the future.
We believe speed, responsiveness and agility are what separate relevant retail banks from the ones getting left behind.

Bank NXT is built for modern living, and it gives an experience to match. For the young, the ambitious, the ones working hard to change their today for a better tomorrow.
For the change makers.
From strategy and naming, to design, each was built with our main audience in mind.

Brand Strategy
Brand Architecture
Naming
Brand Identity

We had the pleasure working on Amazon’s first localized Arabic brand identity. For its Saudi market, Amazon introduced i...
15/07/2026

We had the pleasure working on Amazon’s first localized Arabic brand identity. For its Saudi market, Amazon introduced its first-ever Arabic visual identity while preserving one of the world’s most recognizable brands.

We designed bespoke Arabic wordmarks for Amazon and Amazon Prime, alongside a custom Arabic typeface that balances cultural authenticity with global brand consistency.

Developed in close collaboration with local and international teams, the identity was crafted to feel native to Arabic readers while remaining unmistakably Amazon.

The project was recognized with one of only five awards at the Global Amazon Creative Bar Summit in London, marking an important milestone in Amazon’s localization journey 🌍

You matter more at matter.Our team has always been about growth, and it's only gotten better with time! We've loved seei...
14/04/2026

You matter more at matter.

Our team has always been about growth, and it's only gotten better with time! We've loved seeing our passion project 'Side Hustle' take shape over the years.

Today, we're celebrating new beginnings and the creativity that's taking our side hustles to the next level! ✨

دايمًا بنكبر بالناس…
وما بننساش نكبّر الناس.

مساحة نتحرّك فيها،
ونطوّر نفسنا…
سواء جوّه الشغل،
أو في شغف وهواية بتحرّكنا.

من سنتين، سلّطنا الضوء على أعمال من الفريق
تحت اسم “Side Hustle”.

والنهارده…
بنحتفل بنموذجين،
وبنستعد لموجة جديدة جاية. ✨�

إكبر و كبَّر

we are proud to announce Janan Osama as Creative Partner matter-verb. Today, as a Creative Partner, Janan takes on an ev...
24/03/2026

we are proud to announce Janan Osama as Creative Partner matter-verb. 

Today, as a Creative Partner, Janan takes on an even greater role in shaping our future across both agencies.
Her voice, perspective, and leadership will continue to influence how we think, how we grow, and the impact we create for our clients and eco-system.

🤍 Ramadan Kareem and happy Eid 🤍رمضان كريم عيد سعيد
18/03/2026

🤍 Ramadan Kareem and happy Eid 🤍
رمضان كريم عيد سعيد

We’re proud to announce the appointment of Mohamed Afifi as General Manager of matterFor the past 10 years, Afifi has be...
08/03/2026

We’re proud to announce the appointment of Mohamed Afifi as General Manager of matter

For the past 10 years, Afifi has been an integral part of Matter’s journey contributing not only to our growth but to the spirit and ambition that define us. His leadership in Business Development has played a key role in expanding our partnerships, strengthening our market presence, and driving sustainable growth. His deep understanding of our culture, operations, and ambitions positions him perfectly to lead this next chapter

Today, he steps into a broader and even more impactful role. As General Manager, Afifi will oversee Matter’s overall business operations, safeguard the agency’s financial health, and elevate our client management standards across the board.

جزء من زيارتنا الأخيرة لبغداد- العراق في إطار سعينا المتواصل للتوسع في الشرق الأوسط نضم العراق لـ١٤ دولة نضع فيها لمستن...
07/01/2026

جزء من زيارتنا الأخيرة لبغداد- العراق
في إطار سعينا المتواصل للتوسع في الشرق الأوسط نضم العراق لـ١٤ دولة
نضع فيها لمستنا علي السوق العربي.

كجزء من نظمت رحلة عمل الي بغداد بمشاركة عدة شركات مصرية و عربية علي مدار ثلاثة أيام متواصلة نبحث فيها سبل التعاون و مشاركة الخبرات.

Part of our recent visit to Baghdad, Iraq.

As part of our continuous expansion across the Middle East, we are proud to add Iraq to the 14 countries where we bring our footprint to the Arab market.

As members of , organized a business trip to Baghdad, bringing together several Egyptian and Arab companies over three intensive days focused on exploring collaboration opportunities and sharing expertise.

Address

2 El Malek El Afdal
Zamalek
12214

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Sunday 10am - 7pm

Telephone

+201033960972

Website

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