17/12/2024
P*K: Preparing Kids for the Future 📚
We designed a dynamic identity system for P*K, an educational model that partners with schools and universities to prepare future-ready kids, particularly in science and technology, in collaboration with 🫶
How it works:
* A flexible logo built from customizable graphic blocks adapts to partnerships and topics.
* Generative patterns evolve to represent P*K’s innovative and collaborative spirit.
* Students can create their own designs (like 3D-printed keychains or even signage elements!) using a generative tool.
The vibe:
Fluorescent colors bring energy, while each school and class can create unique infographics and palettes.
Art Direction & Design: Veronika Levitskaya
Art Direction: Marina Kondratenko