Daiko Ads

Casa
España
Barcelona
Daiko Ads

We are a multicultural team of marketers specialized in advertising platforms, data analysis, and me

29/03/2021

Automatization is key to improve your search marketing strategy. A good search marketing strategy is designed to provide the ideal response according to the users’ intent. A great search marketing strategy will use automatization to constantly improve and become more effective over time. Automatization helps marketers to scale their messages and strategies across a massive audience while offering personalized results and an optimized performance.

26/03/2021

Brands have transformed their approach to video in response to shifts in viewership. Streaming platforms are the primary way to watch video, a trend that is here to stay. Online video is proving to be a powerful performance driver when embracing e-commerce to reach and engage potential consumers. Combine and adapt creative and relevant content to people´s needs to get closer to customers. Don´t forget test-and-learn experiments are key.

22/03/2021

Optimise your e-commerce advertising with a mobile-first approach 📱
✅Focus on video to capture the attention of the desired audiences.
✅Ensure everything is mobile friendly. All the content you create should adapt for every shape and size of mobile.
✅Loading time is important too.
✅Go after voice search. Voice search optimization is a rising star in the world of e-commerce advertising since voice assistants are becoming more frequent.
✅Don’t forget about text message marketing. Texts are personal and unavoidable.

19/03/2021

What 2021 e-commerce advertising trends will we be considering?
✔Bigger focus on dynamic display ads
✔Adapting your e-commerce advertising post Covid-19
✔Mobile display advertising
✔Personalisation across platforms
✔Reusing content
✔Focus on key shopping days
✔Niche e-commerce marketplaces will rise

17/03/2021

‘Why?’ dominated the 2020 Google year in search 🔍
〰️In a year that tested everyone around the world, “why” was searched more than ever. Most of those questions were driven by the most dominant topics of the year: COVID-19 and social unrest around the world. Marketers should be aware of these tendencies since they capture the curiosity and frustration of the year and they reflect the consumers need for basic, practical information.

15/03/2021

Seven Digital Marketing Trends For 2021 according to Forbes
✅Digital business pivots may become permanent.
✅Social media will become a top channel for purchase, instead of just discovery.
✅Informed buyers want to buy from informed brands.
✅Virtual events started out of necessity, but are here to stay because of ROI and accessibility.
✅Culling social media channels.
✅Live interactions with virtual events.
✅Using augmented reality in digital engagement.

12/03/2021

Plan, manage and optimize your digital marketing strategy 🚀
👉Plan branded content: build an agile, strategic approach to digital marketing.
👉Reach through search engines, social network, publishers and blogs. Draw people to your content hub.
👉Act through your website, blog, community and interactive tools. Your content should be
relevant, inspirational, useful and creative.
👉Convert through e-commerce. Focus on product, price and promotion.
👉Engage through customer advocacy. This is vital for social proof, repeat sales and referral.

10/03/2021

What marketing trends will continue to permeate in 2021?
✔More goodwill and purpose-driven missions from brands: transparency is key for consumers to connect with brands.
✔Live-streams and an increase in influencer content: whether it is a branded live-stream, a live video from a celebrity or an online workshop human-drive content can create trust.
✔User Generated Content to enhance the customer experience.
✔Inclusivity will be key: cultural shift towards inclusivity is impacting purchase behavior.
Increase in voice and visual search
✔Easy-to-consume content: convenient and readily-available content like podcasts and newsletters will help brands connect with their customers and provide a more intimate way to stay in touch.

08/03/2021

When introducing your brand into the digital world, there are three key principles you should employ to guide your digital product stretch without breaking your brand:
👉Understand what you stand for beyond the products you sell.
👉Understand the unique persona of your customer on each digital platform.
👉Collaborate with creators and brands that share your values.
By following these tips your brand stretch will have a solid foundation and every chance of success.

05/03/2021

Co-branding is the strategy that combines two well-known brands into a third, unique branded product. It introduces a new product or service to the market, whose characteristics are rooted in the attributes and core competencies of the two cooperating brands. It helps maximize exposure and enhance brand recognition and sales potential by capturing prospective consumers of each brand.

03/03/2021

Proper sonic branding is essential to attract and maintain customer loyalty. Sound experience can provide an opportunity to weave your brand into the public consciousness and connect with people in ways their eyes can’t always see. Sound inspires us as a universal language that transcends cultures, people, and geographies.

Dirección

Avinguda Diagonal, 612, Barcelona (Barcelona), Espanya
Barcelona
08021

Página web

https://www.daikoads.es/

Notificaciones

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