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Opamadi, Barcelona (2026)

04/04/2023

NOT JUST WORDS

This is a small reminder:

Stop selling just words

Check this out -->

You aren't selling a beautiful bracelet

you're giving a cherished reminder of a special moment

You're not just offering a precious piece of jewelry

you're offering a tangible symbol of love and affection

Do you need FRESH ideas for your marketing?
Drop a "ME" in the comments, and I will hit your Inbox with some FREE insights!
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29/03/2023

Keep it simple, enjoyable, and interesting

The goal is that people always have a look over your brand during their breaks

28/03/2023

What happens once you've acquired a customer?

There are two options:

Option 1: You move on to the next one. (and keep investing hundreds in advertising to get new customers)

Option 2: You strive to create a lasting relationship that keeps them coming back for more. (and if you stopped investing in advertising, you would still sell in large amounts)

It's you the one deciding what's best for your business; (ONLY if you go for Option 2, scroll left.)

When you manage to make customers feel special is when you earn their loyalty, right? But offering them the exact same "exclusive" things other brands offer as well is not the way to go. Here's what you are going to do:

1. Create a new email account under the brand founder's name.
2. Warm up the account.
3. Identify and collect as many emails from your existing customers as possible.

There are 3 extremely effective ways to use this account, always signing under the founder's name.

IDEA 1
Ask about how the product they bought is performing. (You'll gain honest feedback and strengthen your relationship.) Optionally, offer them an "exclusive" discount for their next purchase as gratitude

IDEA 2
Congratulate them on their birthday, together with an irresistible offer.

IDEA 3
Give access to new collections in advance expressing gratitude for their trust. Who doesn't want to be the first to get an item from a collection?

Do you need FRESH ideas for your marketing?
Drop a "ME" in the comments, and we will hit your Inbox with some FREE insights!

26/03/2023

How many times have you heard this from a friend?

"I like to buy from XYZ brand because I know that If I have a problem, they solve it for me extremely fast."

The pattern is clear -->

The better the customer service you provide, the BIGGER the loyalty you create.

But why do those customers feel that way and how can you LEVERAGE IT to your advantage?

When a brand gets back to them fast and with a CLEAR solution they feel IMPORTANT.

Hence:

- Increased Respect

- Increased Loyalty

- Increased Trust

One of the most efficient ways to have excellent customer service?

1. Identify every brand-related issue a customer could experience at any stage of their purchasing journey.

2. Design a clear UNDERSTANDABLE procedure to solve each one 3. Automate the responses (AI can play a big role in this!)

After you create this guide, you'll be able to relieve your stress by addressing each problem with a simple, clear, and EFFECTIVE solution.

And not only you, but EVERYONE working in your business will be able to HELP your customers as well by having a quick look over it.

24/03/2023

MAKE IT PERSONAL

You can have the best product in the market,

but if you don't provoke any emotions in your customer,
you'll still be the AVERAGE

Let me break this down :

Your brand or your product IS NOT what you think they are

Is what your customers FEEL they are

If your customers feel good --> You have a great brand / product

So... how to make them feel good?

Establish an EMOTIONAL CONNECTION between them and you.

Of course, there are plenty of ways to create this relationship; but here are the main takeaways:

Show Personality
Sound friendly (avoid robotic // by default sentences)
Be Attentive, Empathic

Everybody wants to feel LOVED and APPRECIATED,

and a DEEP costumer-brand emotional connection will make you be always in their minds

and obviously become their "Go-To" brand.

Do you need FRESH ideas for your marketing?
Drop a "ME" in the comments, and we will hit your Inbox with some FREE insights!
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23/03/2023

YOU MAKE PEOPLE BORED

You might think focusing on creating discounts and bargains is a great advertising strategy to get people's attention

Well, it used to be a great strategy.

But that's not where you should invest your effort nowadays, let me explain:

Do you remember when you got your first smartphone?

Probably there weren't many in the market. Every new smartphone was grabbing your ATTENTION

We all were (and still are) curious!

Contrary, if today someone tells you a new smartphone entered the market,
you won't even check it.

What's changed?

You got BORED with repetition.
You've been told so many times "a new smartphone is out", that it isn't something special anymore.

The EXACT SAME THING occurs with discounts

Everybody is so used to seeing discounts EVERYWHERE,
same bargains here and there

So they just (unconsciously) skip repetition.

(Your money isn't being effectively used)

Hence, instead of putting your effort into making the product more attractive by LOWERING its price

IMPROVE the offer,
make your product more VALUABLE
highlight the BENEFITS
explain why it is A COMPLETE MUST-HAVE

It is x100 MORE LIKELY that someone checks on your product after they discover the benefits it brings

when they actually LOVE the product

compared to offering a 40% discount on some product they don't know what it is used for.

It is your job to make the product MUCH MORE VALUABLE than what you have priced them for.

If your customers feel they are stupid not to buy, you'll beat sales records.

(HOWEVER don't get me wrong, for WARM AUDIENCES discounts and bargains work tremendously well. )

Do you need FRESH ideas for your marketing?
Drop a "ME" in the comments, and we will hit your Inbox with some FREE insights!
Follow For More!

21/03/2023

STOP BEING BASIC

Why don't you take the MOST out of the product you are selling?

Honestly, having a simple product page DOES NOT WORK anymore

Expecting your visitors to buy from a product "Title" and a product "Image" is not a good idea

For Example:

If you sell jewelry, you are pretty conscious that it is often associated with EMOTIONS and SENTIMENTS,

right?

And EMOTIONS definitely PLAY a KEY ROLE in purchasing.

Hence, as 1 + 1 = 2

Here's how you can awaken emotions through your products!

Include a catchy, lovely description of the product and explain the feelings it provokes.

Get out of the ordinary
Write simple and sweet

Swipe Left to Check some examples:

Do you need FRESH ideas for your marketing?
Drop a "ME" in the comments, and we will hit your Inbox with some FREE insights!

Follow For More!

20/03/2023

ARE YOU VISUALLY APPEALING?

It is no secret that

The more VISUAL APPEALING a product looks The more likely anyone will buy it

And that's an ANGLE you should take into account to distance yourself from your competitors...

because the e-commerce market is becoming increasingly saturated

Moreover, it is extremely hard to explain why your product is BETTER than those of your competitors...

in 5 seconds.

Because 5 seconds is all you have to grab anyone's attention So... what can you do about it?

Find weaknesses in your competitor's websites

Get yourself in the POV of a consumer and ask yourself:

What's something I miss that would help me decide to buy this?

For example;

Get in the POV of a jewelry consumer

Something you absolutely need is to check on the details of a necklace, to get a visual image of how it looks when worn

This solitary image on the product page is not going to help you DESIRE this necklace. "It looks cool" - but you have no way to verify it...

Instead, check how many DIFFERENT images you can see from the same product. Isn't it MUCH MORE APPEALING??

Let me know your thoughts in the comments!👇👇

04/03/2023

In the end, e-commerce is summarized in 4 main points:

It is crucial to take care of each one of them,

and the best part is that they work with human behavior

Point 1:
Having a great product.

A high-quality product that outstands from substitutes.

A product that solves a SPECIFIC need

Point 2:
Great Marketing Strategy. Explore different angles.

Be original.

Great Marketing + Average Product = Huge Number of Sales
Average Marketing+ Great Product = Average Number of Sales

Point 3:
Build TRUST among your customers People Buy From People ALWAYS include Social Proof + Reviews (Both in Homepage and Product Page)

Point 4:

Drive INTERESTED people into your website.

You can have the best product/service in the market

BUT

You don't EXIST if you don't advertise it

Do you need FRESH ideas for your marketing?

Drop a "ME" in the comments, and I will hit your inbox with some more FREE valuable insights!

01/03/2023

It is not true. When you and your competitors have the same product, it is not extremely difficult to outstand.

Check with me this example:

Jewelry Brands Specialized in Wedding Rings.

Probably it is going to be very difficult to differentiate yourself with the product itself.

You know, there are not thousands of shapes, thousands of different diamonds, thousands of materials... whatever

Thus, the way to differentiate yourself is through copywriting.

So, you can tell the exact same thing 95% of wedding ring brands are telling...

Seriously...

Or you can create a copy that sets you apart, by being much more original, and appealing to the customer's desire.

Interested in creating messages that GRAB ANYONE'S ATTENTION? Drop a "ME" in the comments, and I will hit your inbox with some more FREE valuable insights!

28/02/2023

Contrary to popular belief, offering a large amount of product choices does NOT lead to higher sales.

Let's check why... SIMPLICITY 1 - 0 STATISTICS

The paradox of choice arises from the fact that while more choices may seem to offer greater freedom and control, BUT they can also create a sense of OVERWHELM and UNCERTAINITY.

This is because too many options can lead to DECISION PARALYSIS, where people struggle to make a choice and may end up feeling REGRETFUL or DISAPPOINTED with their eventual decision.

Instead, make it EASIER for your customers. LIMIT the number of similar products you offer at the same time. And focus on adding VALUE to those who remain.

Now, Choose One Circle Of Each Group (scroll left to see the image)

Was it easier to choose from group 1 or group 2?
(let me know in the comments if you found group 1 easier)

95% of readers will say group 2

Do you see now that everyone's life is FULL of continuous decisions?

Do NOT overcomplicate it, keep it SIMPLE

EASY TO DECIDE = EASY TO BUY

.

27/02/2023

GREEN is the new BLACK

As time goes by, consumers are becoming increasingly aware of the environmental impact of their purchases,

and they're looking for brands that share their VALUES.

Brand Message >>> Product

And by embracing sustainable practices and ethical sourcing,

brands are building trust and confidence with their customers.

The more they LIKE you
The more they TRUST you
The more they BUY from you

In fact, it is not just about being RESPONSIBLE - it is also about being INNOVATIVE.

Sustainable materials and production techniques are creating new opportunities for creativity and design,

especially for jewelry brands.

So if you're a jewelry brand, it's time to show off your eco-friendly side.

By highlighting your sustainable practices and initiatives,

you can stand out in a crowded market

and attract a loyal following of environmentally-conscious customers.

List of 4 brands that are worth taking a look over due to their sustainable message:

.co

Opamadi

04/04/2023

29/03/2023

28/03/2023

26/03/2023

24/03/2023

23/03/2023

21/03/2023

20/03/2023

04/03/2023

01/03/2023

28/02/2023

27/02/2023

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