23/04/2021
Today Catalunya was full of roses and books! It was Sant Jordi's day, a magical day... hint: the story has a dragon and a princess. sounds like a good story... even though it is dated many many many years ago, it can well be a story of communication, word of mouth, the power of branding and KOL’s. This a great lesson even in the age of Social Media.
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On the occasion of Sant Jordi’s Day here today in Catalunya, it got us thinking of how communication has evolved. Why?