27/05/2025
The annual campaign for the European Creativity Festival is about to be unveiled. But before that, we wanted to take a look back at the one we developed for the previous edition under the concept of “Agents of Change.”
This concept was central to both the festival and the ADCE Awards, so we needed a consistent visual system that could represent it across both stages of the campaign.
Through AI, we brought to life an iconic and transgressive universe that allowed us to highlight the role of creatives and creativity as transformative forces. We created figures that personified the limitless power of creativity.
In the first stage, the figures appeared in blurred form, echoing the diffusion model used by AI image generators — a visual metaphor for the way ideas begin to take shape. These chromatic gradients set the tone for future assets and helped generate anticipation on social media. For the Student Awards, the same system was reinterpreted through a more vibrant palette and an inverted typographic approach, creating a distinct yet connected expression. Lastly, the iconic ADCE star acted as the unifying element across all three campaigns through motion design.
In addition to all the digital assets, the campaign transcended the screen and came to life in the physical space through environmental graphics, lanyards, flyers and signage, amplifying the narrative and surrounding attendees in the world of the festival.
