07/01/2026
Finally, LinkedIn published the long-awaited explanation of how the platform's algorithm works in 2026 and which strategies actually deliver results 🔥
Key insights:
🔺 Hashtags no longer matter at all.
🔺 Automated comment distribution will get you banned.
🔺 Optimal posting frequency is 2-5 posts per week.
🔺 Users who post twice a week see 5x more profile views on average.
🔺 Video is a key part of LinkedIn's content ecosystem in 2026.
🔺 To increase reach, focus on creating relevant, timely posts that spark conversations 👉
As we wrap this year, I wanted to take a moment to celebrate the amazing conversations we’ve seen globally on LinkedIn. Over the past year content sharing is up 15%, and comments in the feed are up 24%.