22/07/2026
keep scrolling, insights in the description 👉
His bold personality caught the attention of not just fans, but brands too. Thanks to them, we now have Haaland the Viking, the alien, and… who else?
Mega-influencers are great for building brand awareness, while micro-influencers are great for driving engagement.
The secret to successful influencer marketing is mixing scale with local voices: one big name grabs attention, while a host of micro-bloggers and UGC creators promote your product.
video credit: Seafood from Norway
The brand noticed Haaland was already using their product, and only then offered him a partnership. They didn't choose him by reach, they found a real user.
That kind of choice doesn't feel forced; it becomes part of the star's image.
When an influencer takes part in creating a product, they're no longer just a "face", they become a co-author. Their audience sees it not as an ad, but as an extension of who they are.
Long-term partnerships allow the brand and celebrity to grow side by side: the audience gets used to seeing them together, and trust builds year after year. Short-term deals give a quick burst, but it's time that turns an influencer into a true "voice of the brand", the one people actually believe.
video credit: Nike
Here, interactivity and humor work together. The first gets people involved and sparks conversation, while the second changes the context from promotion to entertainment, to play.
Users start creating their own versions, and the campaign keeps going even after the brand steps away.
video credit: FIFA
Reach and engagement are intermediate metrics, the real goal is business results. You can measure actual ROI from an influencer campaign through unique promo codes, UTM links, and comparing sales before and after a post goes live.
Video credit: sophiagaooo
