THIS is UMAMI

THIS is UMAMI We are a full service studio creating strategy and design across all platforms. To achieve this, we create frameworks for action. That’s what we do. Bon appétit!

THIS is UMAMI Statement

In 1908, Japanese professor Kikuane Ikeda coined the term umami (“The Beautiful Taste”) when he realized how certain combined ingredients gave rise to a feeling of unusual intensity in one’s taste buds, the result of a new and unknown synergy. More than a hundred years later, THIS is UMAMI was founded with the goal of continuing to generate synergies. We are framework crea

tors. Something powerful exists in our cultural fabric, waiting to be connected. Our mission now, much like professor Ikeda in his time, is to discover that which intensifies the flavours present in the taste buds of our time. We provide hungry and stimulated minds a framework they can relate to in a new way. If you too are hungry, if you also seek the beautiful taste, you’ve come to the right place.

Smile! THIS is UMAMI's new website is waiting for you :) Check it out: www.thisisumami.com
03/06/2019

Smile! THIS is UMAMI's new website is waiting for you :)
Check it out: www.thisisumami.com

'Miami Edition' is our latest work for Miniblack, the most innovative and close to the new trends brand of Freixenet. Ne...
17/07/2017

'Miami Edition' is our latest work for Miniblack, the most innovative and close to the new trends brand of Freixenet. New territory design, packaging and illustrations based on one of highlight cities in the world.

Muchas gracias a nometoqueslashelveticas por el post!! :D
20/06/2017

Muchas gracias a nometoqueslashelveticas por el post!! :D

In the campaign we did for Monólogo Vino, we published a book written by 150 people via Twitter and launched a special a...
09/05/2017

In the campaign we did for Monólogo Vino, we published a book written by 150 people via Twitter and launched a special and collectable edition of bottles created by fans. A project that comes within what we call or collective creations made by fans.

Our most recent work for Mia by Freixenet on our site. A campaign based on the passion and work of four different and cr...
03/04/2017

Our most recent work for Mia by Freixenet on our site. A campaign based on the passion and work of four different and creative women. It's time for brands to talk about real women and forget unreal magazine models.

Muchas gracias Domestika por el post. ¡Seguiremos sorprendiendo!
13/03/2017

Muchas gracias Domestika por el post. ¡Seguiremos sorprendiendo!

'Expect the unexpected' project for Monólogo Vino in our site
03/02/2017

'Expect the unexpected' project for Monólogo Vino in our site

🎄 🎄 🎄 Carpe Christmas Diem 🎄 🎄 🎄
22/12/2016

🎄 🎄 🎄 Carpe Christmas Diem 🎄 🎄 🎄

Lo imposible es sólo una cuestión de perspectiva. -------The impossible is only a matter of perspective.
26/10/2016

Lo imposible es sólo una cuestión de perspectiva.
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The impossible is only a matter of perspective.

08/09/2016

Save the date! Mañana Maider Mendaza estará hablando en Ladies, Wine & Design - Barcelona sobre la campaña de UMAMI para Monólogo Vino. Mujeres creativas, buen vino y diseño made in Barcelona. Toda la info aquí: http://ladieswinedesign.com/barcelona/

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Save the date! Tomorrow Maider Mendaza will be speaking at Ladies, Wine & Design - Barcelona to explain UMAMI's campaign for Monólogo Vino. Creative women, good wine and design made in Barcelona. Check it out: http://ladieswinedesign.com/barcelona/

07/09/2016

La sinestesia es la asimilación conjunta de diferentes sensaciones en un mismo acto perceptivo. Una persona sinestésica puede, por ejemplo, oír colores, saborear palabras o (incluso) sentir como la seda acaricia la piel a través de sus ojos.

Este film es una exploración de la catarsis de los sentidos a través de las formas en movimiento; una captura de las cualidades físicas de algo tan aparentemente etéreo como es el aire; un estudio de la subjetividad inherente a toda experiencia sensorial.

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Synesthesia is the joint assimilation of different senses in the same perceptive act. A person with synesthesia can hear colours, taste words or (even) feel the silk caressing the skin through the eyes.

This film is an exploration of the catharsis of feelings through shapes in motion; a capturing of the physical qualities of something as seemingly ethereal as the air; a study of the inherent subjectivity of any sensory experience.

Ha pasado un año desde que fundamos THIS is UMAMI y, por fin, hemos tenido un poco de tiempo para lanzar nuestra web. Du...
07/09/2016

Ha pasado un año desde que fundamos THIS is UMAMI y, por fin, hemos tenido un poco de tiempo para lanzar nuestra web. Durante este primer año, hemos trabajado para clientes como Hitachi, Monólogo, UFEC o Freixenet, para los que hemos creado campañas, spots, webs, packagings, vídeos, libros, etiquetas de botellas de vino y muchísimas cosas más. Además, hemos hecho algunas portadas de discos porque no podemos evitarlo y siempre seremos rock 'n' roll animals, diseñado tipografías para pasarlo bien y hecho algunas fotos un poco locas. ¿Que quieres más? En nuestra web también encontrarás unicornios, cosas que vuelan y colores a granel. Esperamos que te guste.

www.thisisumami.com

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After one year since THIS is UMAMI’s foundation, finally we have found time to launch our website. In this year we have worked for clients like Hitachi, Monólogo, UFEC or Freixenet. For them we have created campaigns, commercials, websites, packaging, films, books, wine labels… Also we have done some album covers because we will always be rock 'n' roll animals, we have designed typographies just for fun and we have shot crazy pictures. Do you want more? Sure thing! In our website you will find unicorns, floating stuff, all colours of the rainbow and tones of love. We sincerely hope you like it. Bon appétit!

www.thisisumami.com

Dirección

Pasaje Mercader 10, Bajos 3
Barcelona
08008

Horario de Apertura

Lunes 09:30 - 18:30
Martes 09:30 - 18:30
Miércoles 09:30 - 18:30
Jueves 09:30 - 18:30
Viernes 09:30 - 14:30

Teléfono

+34606360842

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Our Story

THIS is UMAMI Statement In 1908, Japanese professor Kikuane Ikeda coined the term umami (The Beautiful Taste) when he realized how certain combined ingredients gave rise to a sensation of unusual intensity in one’s taste buds, the result of a previously unknown synergy. More than a hundred years later, THIS is UMAMI was founded with the goal of continuing to generate synergies. Something powerful exists in our cultural fabric, waiting to be connected. Our mission now, much like professor Ikeda in his time, is to discover what intensifies the flavours present in the taste buds of our age.

Reflecting contemporary trends, we are a hybrid structure between design studio, advertising agency, production company and strategic consultants: a creative laboratory constantly evolving.

This is design. This is strategy. This is narrative. This is photography. This is illustration. This is digital. This is motion graphics. This is advertising. This is consultancy. This is book edition. This is creative direction. This is an experience. This is future. THIS is UMAMI.