19/10/2022
.it.dress is out! The main challenge was to build a remarkable and competitive second-hand brand with premium-designed party dresses, especially for brides - in Brazil.
Apart from understanding the two types of the target of the business (sellers and buyers), "Let It Dress" was defined as an attractive and easy-to-understand name, and finally, a powerful yet clean visual identity was built to translate the brand strategy. More of this project soon 🤍
Brand Strategy, Target Audit, Verbal Identity, Naming, Visual Identity and Communication Strategy:
identity