30/03/2026
We developed the strategy, creative direction, copywriting, and art direction for Vibia’s new campaign.
“Composing pendants. Seamless connection, endless possibilities” is a campaign that redefines lighting as an act of creation. It’s a system that expands the collections compositional possibilities, allowing light to move freely across space and adapt naturally to different architectural contexts.
Strategy & Concept
Position composition as creative freedom, linking product innovation with a digital experience through Vibia’s online configurator.
Creative & Art Direction
Ten pendant collections are brought to life through 3D visuals, each with its own color identity, across different spatial contexts. A minimalist approach highlights invisible connections and allows light to flow freely in space.
Copywriting
A narrative that frames composition as a universal creative act—emphasizing limitless possibilities, seamless integration, and total design control.
Client: Vibia
Creative Direction & Art Direction: Clase
Copywriting: Bis Turnor
3D & Animation: Spot Studio .es
Music: Angel Sound Studio