Mayuscula

05/11/2025

🇰🇼 Mayúscula has rebranded Agility Public Warehousing Company KSCP as Makhazen, in a landmark transformation for one of Kuwait’s largest listed companies.

The new bilingual identity in Arabic and English bridges heritage and progress. Its geometric monogram — a contemporary “M” that integrates a dot symbolizing the Arabic initial مـ (Meem), the first letter of Makhazen — connects both writing systems in one gesture. Inspired by the company’s industrial and technological context, the design reflects solidity and heritage in a very contemporary way.

The rebranding marks a breakpoint in the company’s history, signalling a new stage of growth that reinforces its long-standing focus on Kuwait’s national priorities and Vision 2035.

20/11/2024

Today we enjoyed the cocktail party organised by the . It was warm and welcoming and we were happy to see some known and new faces.

13/10/2021

💎 HOY 13 de Octubre, a partir de las 19.00h, Rocío Martinavarro estará hablando sobre “Trabajar en el extranjero", junto al ilustrador afincado en Suecia, y , diseñadora valenciana residente en Inglaterra.

Entra en el canal de Twitch del y participa del debate, estaremos en directo atentos a cualquier pregunta o consulta de los usuarios ✌🏻

01/06/2021

After presiding the jury panel for this past year's graphic design awards by the Art Directors Club of Europe, Rocio Martinavarro, founder of Mayúscula, was invited to interview Iñigo Jerez, Founder & Creative Director of Extra Estudio and Extra Type.

🎬 Watch the talk: https://lnkd.in/d6bVzk8

This new discusses the relevance of custom typefaces and the future of typography, while demystifying false ideas and preconceptions about it.

Many thanks ADG-FAD and for making it possible.

Iñigo Jerez, Founder & Creative Director of Extra Estudio and Extra Type, interviewed by Rocío Martinavarro, Founder & Creative Director of Mayúscula.Special...

15/01/2021

Así fue Paradís, el ciclo de conferencias organizado por Valencia World Design Capital el pasado diciembre.

Recientemente celebramos la primera edición de Paradís, el nuevo festival de València Capital Mundial del Diseño 2022, que propone conferencias exprés y

15/01/2021

Here is the conference by Rocío at the Valencia World Design Capital Festival talking about design across borders. Lovely experience, greater friends!

La valenciana Rocío Martinavarro es fundadora y directora creativa del estudio Mayúscula, especializado en branding global y diseño multilingüe. Desde su est...

17/12/2020

¿Cómo es el paraiso de los diaeñadorxs? How’s the paradise of designers?

17/12/2020

Os esperamos mañana a las 19! Conferencia y ronda de preguntas

10/12/2020

Yesterday we were part of Valencia Paradís, the first edition of the design festival, organized by Valencia Design World Capital. Rocío Martinavarro gave a talk on how crosscultural design and cocreation must become key for people and organizations to understand each other in a polarized world context that is super multicultural and connected by the internet, and at the same time highly dominated by borders and confinements. Design has the power to break borders and facilitate a highly creative and dynamic space that is hybrid, transcultural and transmedia. Are you ready?

The talk will be aired next friday december 18, and Rocio will be online to answer questions.

Honored to share stage with David Ruiz Ruiz + Company, Pepe Gimeno, Nuria Vila, Eduardo del Fraile, Dídac Ballester, Ana Hernández from Masquespacio, Ana Criado, Ana Gea de Gràffica...

Many thanks to César Gómez-Mora, VWDC, Veles e vents and Yinsen!

02/12/2020

Bonito artículo de Óscar Guayabero sobre Across Borders.

“Los carteles, independientemente de su objetivo (solidario), son piezas de una gran calidad gráfica donde sobresalen los trabajos tipográficos y la superposición de dos ideas, dos culturas, dos maneras de ver la gráfica y de ver el mundo que, a pesar de todo, se complementan y aumentan el valor del conjunto. La colección entera tiene una potencia y una belleza considerables.”

https://www.esdesignbarcelona.com/es/expertos-diseno/letras-contra-alambradas

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Se ha expuesto en el Museu del Disseny de Barcelona, dentro de la Design Week, una exposición/iniciativa formada por 30 carteles de 50 reconocidas diseñadoras, ilustradoras, calígrafas o tipógrafas, provenientes de 30 países diferentes. Se trata de Across Borders una iniciativa global, colabora...