Frank M. Wächter Marketing Consulting

09/08/2023

Künstliche Intelligenz (KI) ist heutzutage nicht mehr nur ein Luxus großer Unternehmen, sondern eine Notwendigkeit für Wachstum und Innovation auch für kleine und mitllere Unternehmen.

Künstliche Intelligenz bietet eine Vielzahl von Möglichkeiten, Prozesse zu optimieren, Kosten zu senken und Kundenerlebnisse zu verbessern.

Es ist eine Investition in die Zukunft, die es Unternehmen ermöglicht, auf dem Markt wettbewerbsfähig zu bleiben.

10/10/2020

Key Takeaways From US Congress’ Digital Competition Report

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As U.S. antitrust watchdogs find Amazon, Apple, Facebook and Google anticompetitive, does this mean a Big Tech breakup is imminent?

05/10/2020

The beauty of using keyword research to do market research is that we can literally uncover and quantify exactly what information a specific audience is looking for: The SaaS Website Content You Need to Close Sales [Data]

https://www.mikesonders.com/saas-website-content/

This is the SaaS website content you need to close more sales, based on online searches of 1,000s of SaaS buyers.

02/10/2020

Google CEO Sundar Pichai said last week that the company was making changes to its physical spaces to better support employees in a future Pichai said would include "hybrid models" of work.

"I see the future as definitely being more flexible," Pichai said during a video interview for Time 100. Pichai was part of this year's list of the most influential people in the world. -

"I see the future as definitely being more flexible," Pichai said during a video interview for Time 100 this week.

01/10/2020

Google Rewrites Meta Descriptions Over 70% of the Time

A report analyzed mobile and desktop search results to find Google rewrites meta descriptions at a rate of 71% on mobile, and 68% on desktop.

Based on the data, it’s reasonable to deduct that Google will use a page’s own meta description around 30% of the time.

A study finds Google ignores meta descriptions over 70% of the time for pages on the first page of search results.

30/09/2020

This is a significant update for Facebook Advertisers. According to reports, Facebook is removing its restrictions on ads which include more than 20% text in the main image.

Facebook Is Removing Its Restrictions on Text Content in Facebook Ad Images

Facebook is removing its restrictions on ads which include too much text in the main ad image.

29/09/2020

“Social Media Managers can’t just post whatever they want without some form of approval!”

“Okay, here’s a content calendar for the next month. Please review for edits and suggestions and we will post once you give us the go-ahead.”

“Are you kidding! I don’t have time for that!”

11/09/2020

There's treasure everywhere!

Enjoy your weekend, friends!

04/09/2020

Ever heard of ? Scaring? 😱

Know how it works and be prepared 👉 Deepfakes 101: Everything you need to know about the surreal technology mic.com/p/deepfakes-10…

21/08/2020

Interesting read for the weekend!

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The Case of the Top Secret iPod - TidBITS

15 years ago, Apple helped the US government develop a custom iPod for clandestine missions. Of course, neither Apple nor the US government will admit this ever happened. Former Apple engineer and inadvertent intelligence operative David Shayer tells the story of the iPod that never existed.

17/08/2020

Respecting data is a sign of leading marketers.

21/07/2020

‘The rules of engagement are changed’: The TV industry contemplates a changed buying process -

TV advertising’s annual upfront deals might as well be etched in stone. But that rigidity is eroding following the coronavirus crisis, leaving agencies and TV networks to haggle over how to balance between advertisers’ flexibility demands and networks’ needs for secured revenue.