Diferente

12/11/2020

Naming and Brand Identity for Cale&Cael, a high-end leather goods company based in Los Angeles.
This californian venture commissioned Diferente the challenge of shape its business idea, developing the brand name, strategy and identity system.
The name Cale&Cael symbolizes the relationship of victory and creativity as an equality. Cale is the greek goddess of charm, nature and human creativity meanwhile Cael is a victorious warrior of celtic mithology. The similarity in these two terms shows a wordplay that alludes to transformation, empowerment and balance.
Full case study at http://www.diferente.info/work/cale-and-cael/

10/11/2020

Website updated! 👀

Brand Strategy, Naming and Brand Identity System for Cale&Cael, a fashion brand from Los Angeles (CA) that handcrafts timeless leather products for the modern-day needs of women and men with full customization capabilities, using ethical manufacturing processes to improve the lives of the communities where it operates.

The ampersand designed becomes the key asset of the minimalist brand identity, showing an iconic symbol that represents the union of the name initials and a conscious product cycle. This element interacts in all the brand communication as a conector of the different garment elements that can be customized or of the essential brand benefits.

Full case study now at diferente.info/work/cale-and-cael/

25/06/2020

"All you want to eat, anywhere, anytime."

Sneak peek of the name, brand identity system and brand architecture developed for Munch, a food delivery company in Barcelona that unites different dark kitchens and its gastronomic specialties to offering quality dishes that satisfy everyone's taste. If you're in town you can order and munch all you want through Deliveroo.

Full case study soon at diferente.info.

14/05/2020

29/04/2020

Starting Strength rebranding has been included in The Inbox, a collection created by The Brand Identity that highlights 5 inspiring and interesting projects all over the world.

Check out the full article here:
https://the-brandidentity.com/feed/inbox-five-new-projects-including-sesion-tequila-re/

THE INBOX: Five new projects including Sesión Tequila by Re Sydney → bit.ly/3aLMkRM

06/04/2020

Thank you Dieline for the feature and your words about Terral 🥂🎉

Terrall is exactly the type of bottle you'd want to show up to a refined dinner party with.

01/04/2020

Great initiative! Very proud to help The Strength Co. with its brand development. 💪🏻

In an effort to keep clients strong and business thriving, The Strength Co. broke down, delivered and set up home gyms to 90 clients and counting from Northridge to Newport Beach.

31/03/2020

“At the mouth of the Minho River some fishermen's boats set sail with the Terral"

With the challenge of giving life to this high-quality white wine, a small family winery commissioned Diferente to create the visual and verbal identity of its product, of which there will only be one thousand bottles available in each harvest.

The label designed for the bottle stands out for its minimalism, amber color of the bottle and a debossed pattern that remembers the winery landscape located in Galicia, adding a sensory detail that surprises the touch when serving the first glass.

Full case study now at diferente.info/work/terral/

Photography by Roc Canals @ Diferente

28/03/2020

🙌🏻

Diferente - Terral
https://worldbranddesign.com/diferente-creates-naming-and-packaging-for-terral-an-exquisite-wine-produced-in-galicia/

27/03/2020

“Terral, adj, [wind] that blows the soil facing the sea"

This term and its description are taken as a starting point to represent the narrative and the identity system of the wine, visualizing a symbiosis between the soil, the wind and the sea.��In addition, in the region it's said that "at the mouth of the Minho River some fishermen's boats set sail with the Terral", this native saying is present in the bottle to invite you to taste the wine, start a new trip, live an experience.

Full case study now at diferente.info/work/terral/

Photography by Roc Canals @ Diferente

26/03/2020

New project! Packaging for Terral.

With the challenge of giving life to this high-quality white wine, a small family winery commissioned Diferente to create the visual and verbal identity of its product, of which there will only be one thousand bottles available in each harvest.

The label designed for the bottle stands out for its minimalism, amber color of the bottle and a debossed pattern that remembers the winery landscape located in Galicia, adding a sensory detail that surprises the touch when serving the first glass.

Full case study now at diferente.info/work/terral/

Photography by Roc Canals.

26/03/2020

Thank you Mindsparkle Mag!