05/08/2026
There are approximately 9,000 buses operating in London every day.
I needed to find just thirty of them.
The problem was that nobody could tell me exactly where they were.
This was one of the most unusual assignments I've ever undertaken.
The objective was simple enough: photograph a tourism campaign promoting the beautiful Mediterranean town of Almuñécar.
The reality was somewhat more complicated.
I arrived in London two days early, studied the routes, investigated bus depots, mapped overlapping routes and developed a contingency plan.
Fortunately, everything worked perfectly, and we managed to photograph the clients standing beside their advertisements throughout central London.
The icing on the cake came later when people from the region spotted the buses and shared them on social media.
Those moments of genuine engagement are incredibly valuable.
I've written the full story here:
https://odsprojects.com/chasing-buses-in-london-the-story-behind-a-mediterranean-tourism-campaign/
Chasing Buses in London: The Story Behind a Mediterranean Tourism Campaign. Discover the story behind a tourism campaign across London using buses