05/06/2021
The Number #1 Mistake Most Agents Make
Thanks to a recent technological breakthrough, sending automated SMS messages became much, much easier than it used to be.
And this is the one very thing most agents DON’T do!
Readability of these SMS messages is up to 98% meaning your message will be seen.
When you give a call to your potential lead, when their phone rings, they don’t know your number and in many cases - don’t answer.
I don’t know about you but I don’t answer calls to which I can’t recognize the number.
If they don't answer, you might not be able to reach them. Therefore, you are at risk of losing potential sales.
Yes, you sent them an email but only about 20% of emails get read, and you never know what kind of filters they email provider is using so your email just might end up in the spam folder.
What then?
Then you might say that that lead is ‘poor quality’ because they didn’t respond to your email.
But how could they if they never got it?
One of the simple options is to send them email & SMS notifications, this way they will most probably see your SMS at least and recognize the number and answer it when you call them.
Below is an example of 1st email and SMS I get my clients to send:
1 min - Email 1: S: Property information...
Hey [name], Thank you for requesting more info about one of our properties. One of our representatives will contact you shortly. Regards, [agent name]
2 min - SMS 1: Hey [name], I just got your message for more info about one of our properties, I’ll be reaching out shortly. Is this the best number for a follow-up? [agent name]
It’s simple and the aim is to create connection as well as show your professionalism by having fast response.
Sending out SMS is one of the key components which put you ahead of your competition and allow you to reach your leads on time.
As you know already, people buy from people they know and like, by sending out SMS messages your leads will get that feeling of knowing you.
The best part?
SMS campaigns can, and should, be fully automated so those SMS messages are sent automatically and they stop the soonest you get a reply.
Just imagine how much time this simple automation saves you?
Just imagine with how much more people you can be in contact without ‘lifting your finger’?
All of that helps you to talk to people who are really interested to buy aka quality leads.
And allows you to be in touch with a high number of leads therefore you stand to have much higher chance of making a sale and even more sales you’d have if you’d do this manually.
Cost of sending out SMS is minuscule, depends on the country, starts somewhere around 5c per message.
That 5c just might get you a sale.
Not sure about you, but for that money, I wound't risk losing a sale.
Anyway, drop PM is you help with this, can give some pointers and best providers to set this up ; )