Digi-bites

Digi-bites Freelance Digital Marketing Consultant focussed on socially meaningful projects 🌏

If you have never visited Costa Brava, I cannot recommend it more. Since I came to live here, more than two years ago, I...
14/02/2023

If you have never visited Costa Brava, I cannot recommend it more. Since I came to live here, more than two years ago, I feel incredibly lucky, having this paradise on my doorstep. This is why, when Iván told me about his idea of doing cycling tours for anyone that can ride a bike, to enjoy the sights, the culture, and the local gastronomy; I got completely on board! Now the first three tours are ready! We also have a name: 'This is the Way', and an IG account: This is the Way]
We will be posting more about the opening so make sure to follow us! 🚲🌳🌻☀️🍳🍷🪸

Si nunca has visitado la Costa Brava no puedo recomendarla más. Desde que vine a vivir aquí hace dos años, me siento increíblemente afortunada, teniendo este paraíso en la puerta de mi casa. Es por esto que, cuando Iván me dijo que tenía una idea de hacer rutas guiadas para cualquiera que supiera montar en bici, en los que disfrutar de las vistas, la cultura y la gastronomía de la zona, le dije que contara conmigo! Ya tenemos tres rutas listas! También tenemos un nombre: 'This is the Way' y una cuenta de Instagram: This is the Way]
Estaremos publicando novedades sobre la apertura así que asegúrate de seguirnos! 🚲🌳🌻☀️🍳🍷🪸

(English below) La página de aterrizaje o landing page, es el lugar al que llevas a los usuarios que hacen click en tu a...
23/11/2022

(English below) La página de aterrizaje o landing page, es el lugar al que llevas a los usuarios que hacen click en tu anuncio. En muchos casos se crean páginas específicas para cada campaña, que tengan el contenido preciso y más relevante para convertir y retener el tráfico que consigas a través de dicha campaña. De nada sirve invertir miles de euros en campañas que van a llevar tráfico a tu web, si luego estos usuarios encuentran mensajes contradictorios, llegan a un lugar en el que no pueden realizar una acción de conversión o se encuentran una página que no carga.

RECUERDA! Asegúrate de que no solo tu audiencia es la idónea y el anuncio es atractivo, revisa todo el viaje de usuario, no vaya a ser que el aterrizaje en tu web sea un desastre.

The landing page is the place where you take users after they click on your ad. Sometimes you might want to create a specific landing page for your campaign, as it's the best way to make sure the content is the most precise and relevant to the campaign. It wouldn't make sense to invest thousands of euros in your campaign if when they arrive to the page they find confusing content, or no call-to-action, or the page is loading very slowly.

REMEMBER! Make sure that, not only your audience is the right one and your ad is atractive, also review the full user journey, to avoid a bad the landing

Foto de Noah Näf


19/11/2022

Por motivo del día de la mujer emprendedora, me gustaría compartir un proyecto que me está dando mucha energía, conocimiento e inspiración: los fireside chats que se celebran en Juno House (Barcelona). Se trata de una iniciativa del equipo de digital - de Juno - y en cada sesión una socia realiza una charla informal sobre un tema en el que es experta. Se puede charlar, preguntar y aprender las unas de las otras. Una maravilla.

For women's entrepreneur day, I would like to share a project that is giving me energy, knowledge and inspiration: the fireside chat celebrated at Juno House (Barcelona). This is an initiative of Juno's group, where each session features a member sharing her knowledge on topics ranging from technology to business to current events. Let's learn from each other.

▶️ Youtube: Juno House Fireside Chats

The future of remote work is here and is moving forward. Many companies are working to make the experience better, more ...
31/08/2021

The future of remote work is here and is moving forward. Many companies are working to make the experience better, more efficient, and friendlier. Several projects are making remote networking a reality, management seamless, and tools to reduce meeting hours.

The first thing companies are improving is the ability to network. Collaborating with people OUTSIDE OF THE TEAM we work is something we are lacking. Attending conferences without the need to travel all over the world would be great to reduce CO2 emissions. Here are some projects which are trying to close the gap.

>> Remote networking projects



Another thing which can improve a lot is reducing meeting time and automating daily decisions. Here are some projects working on making our work collaborations more efficient.

>> AI management projects

from



Soon will see VR conferencing become the new videoconferencing, and general VR level up our remote experience to a whole new level.

>> Virtual reality projects on development
from

Special thanks for sharing amazing tools and great insights .momirov

We are looking forward to sharing a happy hour virtual event soon
🍻

27/08/2021

Honest marketing is all about connecting with people who align with our project values and need our solutions.

What honest solution are you doing marketing for?

Freelances are profesional experts ready to fight for right causes at a fair price. The first time the word freelance wa...
25/08/2021

Freelances are profesional experts ready to fight for right causes at a fair price.

The first time the word freelance was used it described mercenary soldiers. In the early 1800s Sir Walter Scott's Ivanhoe referred to his paid army as free lancers.

"I offered Richard the service of my Free Lances, and he refused them—I will lead them to Hull, seize on shipping, and embark for Flanders; thanks to the bustling times, a man of action will always find employment." — Sir Walter Scott

Meaning comes from relating to identity and empathizing with intention. This triggers our emotions, and drives our behav...
17/08/2021

Meaning comes from relating to identity and empathizing with intention. This triggers our emotions, and drives our behavior.

We can benefit from archetype theory to relate with our audience and generate engaging narratives. Choose one from this list (or a combination of 3 maximum) to define your identity and intention 😎

There are 12 archetypes:
* the ruler
* the Creator
* the Innocence
* the teacher
* the Discoverer
* the magician
* the Rebel
* the hero
* the clown
* the Ordinary Man or Woman
* the lover
* the Caregiver

To learn more about archetypes read our post "What famous person is your brand"


What is your brands archetype(s)?
Share in the comments 👇

Leave the house and have a coffee at your local barista. ☕️Mine in   is .coffee.spain Which one is yours? 😊
14/08/2021

Leave the house and
have a coffee at your local barista.
☕️

Mine in is .coffee.spain

Which one is yours?
😊

Let me tell you a secret I’ve had to accept. Products do not choose customers and customers do not stop and think “is th...
11/08/2021

Let me tell you a secret I’ve had to accept. Products do not choose customers and customers do not stop and think “is this targeted to me?”. People choose products.


Then how do you add value to a product?
A product stands out when people relate to it. This happens when it has meaning for them.

We have tools to convey meaning.
› First one is to get the story across and create a narrative. Yo got it
› The second one are values and archetypes. You got it &

Wanna know more? Ask in the comments 🤓👇

Thanks to thebigstory.nl for the inspiration. Great blog post.

Luck is very important, talent is crucial, but the commitment to doing more, learning more, creating more, writing more,...
09/08/2021

Luck is very important,
talent is crucial,
but
the commitment to doing more,
learning more,
creating more,
writing more,
reading more,
discovering more,
searching more,
making more,
understanding more,
helping more; is the actual game.

Is there anything really cool here?What makes this place special?How did I got here?Why should I stay 3 seconds more?Rem...
08/08/2021

Is there anything really cool here?
What makes this place special?
How did I got here?
Why should I stay 3 seconds more?

Remember to give straight forward answers to these questions:
Why should I pay attention to you?
Why am I here?

“Mejor bien hecho que bien dicho” The best advice ever. Remember the fastest way to grow is to learn and the fastest way...
05/08/2021

“Mejor bien hecho que bien dicho” The best advice ever.

Remember the fastest way to grow is to learn and the fastest way to learn is to try.

Gracias 😎

Dirección

Las Rozas De Madrid
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