18/06/2026
How many social channels are you operating right now?
➡️1
➡️2 - 5
There is a perception that businesses must be on every social media platform which stems from a fear of missing out (FOMO) and the misconception that a wider net automatically yields more customers. In reality, spreading resources too thin often leads to inconsistent messaging, poor engagement, and burnout, rather than growth.
If you're running a restaurant, bar, hotel, or travel business, the most effective platforms are generally Instagram and Facebook, with TikTok becoming increasingly relevant for visual storytelling and reaching younger travelers.
The smarter play is to let someone else do the talking. Instead of trying to be everywhere, find an who already has the people you want in your DMs. They don't just 'reach' them; they get them to actually do the thing.
It's not about being everywhere and spreading yourself too thinly; it's about being in the right place with your ideal customers.