07/10/2026
Fashion can create beauty. But it can also preserve heritage, connect institutions and open new cultural dialogues.
Over the past four years, Elina Costantini has emerged as a distinctive force at the intersection of fashion, art and culture in Argentina.
Since founding SAC — Semana de la Alta Costura Argentina in 2022, she has progressively taken Argentine couture beyond the conventional runway, bringing fashion into dialogue with some of Buenos Aires’ most emblematic cultural and architectural institutions.
From MALBA and Teatro Colón to the Museo de la Historia del Traje and the monumental steps of the University of Buenos Aires Faculty of Law, SAC has explored fashion as an expression of identity, craftsmanship, memory and cultural heritage.
In 2023, Alta Costura Argentina 1850–2023 at MALBA connected contemporary creation with more than 150 years of Argentine couture heritage.
In 2024, SAC entered Teatro Colón, expanding its international dimension and welcoming Spanish designer Jorge Redondo to Buenos Aires.
Then came 2026.
Viva Frida, organised by SAC and the Museo Frida Kahlo under the project direction of Elina Costantini, brought Frida Kahlo’s universe to South America for the first time.
During MALBA’s 25th-anniversary celebrations, more than 25,000 visitors participated in five days of cultural programming, with Viva Frida as one of its major protagonists.
Fashion. Art. Museums. Architecture. Heritage. Design. Patronage. International exchange.
This transversality is perhaps the most compelling aspect of Costantini’s trajectory.
At HEAD GROUP, we believe some of the most interesting developments in the creative industries happen precisely at these intersections — when disciplines, institutions, countries and audiences connect.
In four years, Elina Costantini has transformed an initiative dedicated to Argentine haute couture into an increasingly cultural and international platform.
From the runway to the museum.
From contemporary couture to historical memory.
From fashion to culture.
And perhaps the most interesting chapter is only just beginning…
Charlie Head
HEAD GROUP · Editorial