13/10/2026
PHASE 2 — Consulting: Within The Design System
For , sustainability is not an added layer. It is embedded in the way the brand approaches creativity, beginning with the material itself.
“Rather than designing a garment and finding a material to fit it, we let the material tell us what the garment can become.”The material comes first: its origin, its possibilities, its limitations. What already exists becomes the starting point for something new, creating a practice where craft, material intelligence and sustainability naturally converge.
Through La Mesa™️, MURPH worked with SANTAMARTA to identify and structure these principles within the brand’s strategic foundation. Our consulting translated an existing way of working into a clearer point of view, strengthening its positioning and giving language to a practice where sustainability and creativity are inseparable.