BrandSmith

16/12/2022

There is a new post on Whiplash, the Brandsmith blog! Don't miss our selection of readings for you to enjoy over the holidays.

For you to enjoy over the holidays, here you have a short selection of the best articles for brand lovers like you.

15/12/2022

El próximo lunes 19 de diciembre, a las 19 horas, Christopher Smith intervendrá en la presentación del libro "Protagonistas del Management Español", que ha tenido el placer y la responsabilidad de prologar. El libro, editado por Editorial Kolima, recoge las interantísimas visiones de 16 figuras destacadas del estudio y la práctica del Management en un homenaje al optimismo, la confianza y la libertad.

Auditorio Meeting Place Castellana 81 / Paseo de la Castellana 81, Planta Baja. 28046 Madrid

¡¡¡Allí nos vemos!!!

09/12/2022

There is a new post on Whiplash, the BrandSmith blog!
Technological remain at the top of the list of the most valuable in 2022, according to the annual Best Global Brands report by the global consultancy firm Interbrand which recently presented the twenty-third edition of this stream of research.

Apple, Microsoft, Amazon, and Google top the ranking of the world's most valuable brands in Interbrand's Best Global Brands 2022 report.

02/12/2022

Don't miss the new post on Whiplash the BrandSmith | Brand and Business Strategy .
Evolving is imperative for the survival, not only of the species, but of any living organism, including organisations, be they companies, public or private institutions, or NGOs. The business sector has in its hands the keys to saving energy and reducing its carbon footprint. Read more 👉

Evolving is imperative for survival. Companies must also evolve to adapt to the demands imposed by climate change.

17/10/2022

The is a notion that endures over time. It is the force that moves the organisation and is reflected in the people, products, presentation, and presence of the in the market. It is the soul of a brand. Don miss the new post on Whiplash the BrandSmith blog!

A motivating purpose creates a positive energy that, translated into business and brand strategies, makes organisations move forward and grow.

14/10/2022

! There is a new post on Whiplash, the BrandSmith blog! what are ESG criteria? Discover why it is essential to incorporate them into your business strategy. Don't miss our new post on ESG criteria and their importance for companies.

For companies, one of the essential points to attract investment is to incorporate ESG criteria into the business strategy.

16/09/2022

Incorporating as a core part of their is a competitive advantage for . Not only does it offer them better access to , both public and private, and a greater capacity to attract more and better . It is also a factor for : today prefer sustainable brands.
Discover the top four reasons why brands should embrace sustainability in Whiplash, the BrandSmith blog 👉

Sustainability has become a great competitive advantage for organisations that have incorporated it as a core part of their purpose.

16/09/2022

Incorporar la sostenibilidad como parte medular de su propósito se ha convertido en una ventaja competitiva para las marcas.
No sólo les ofrece un mejor acceso a la financiación, tanto pública como privada y una mayor capacidad para captar más y mejor talento. También es un factor de crecimiento en ventas: los consumidores de hoy prefieren las marcas sostenibles.
Descubre las cuatro razones principales por las que las marcas deben abrazar la sostenibildad en el nuevo post de Whiplash, the BrandSmith blog 👉

La sostenibilidad se ha transformado en una ventaja competitiva para las organizaciones que la incorporan como parte medular de su propósito.

12/09/2022

Desde hace unos meses hay más españoles que nunca renunciando a su empleo. De acuerdo con los expertos, La Gran Dimisión ha llegado a España. Más que nunca atraer y retener talento es un desafío para las empresas.
Quieres saber más? No te pierdas nuestro post en Whiplash, the Brandsmith blog.

El fenómeno que ha sacudido el mercado laboral en Estados Unidos tras la pandemia, y que fue bautizado como La Gran Dimisión, ha llegado a España.

12/09/2022

For a few months now, more Spaniards have been giving up their jobs than ever before. According to the experts, The Great Resignation has now reached Spain. More than ever, attracting and retaining talent is a must for companies.
Want to know more? Don't miss our new post on Whiplash, the brandsmith blog.

The phenomenon that has shaken the U.S. labour market after the pandemic and that was baptized as The Great Resignation has got to Spain.

02/09/2022

Hola! Estamos de vuelta! Los brandlovers son los mejores aliados de la marca. para transformar a un cliente en un consumidor “enamorado” hay que crear un vínculo emocional sólido y duradero. Para saber más, no te pierdas el último post de Whiplash, The BrandSmith blog.
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02/09/2022

Hello! We are back! Brand lovers are the brand's best allies. To turn a client into a consumer “in love” with your brand an emotional long-lasting bond must be created. Find out how in the newest post on our blog.

Brand lovers are a brand’s best allies. For a consumer to "love" a brand, a solid and lasting emotional bond must be created.