Erretres. The Strategic Design Company

Erretres. The Strategic Design Company Strategic Design Consultancy (Strategy + Branding + Digital). Working worldwide from Madrid since 2003. Our clients, big or small, share our vision.

We work on projects related to different sectors, ranging from culture and the arts to tourism, construction and retail. Erretres' work has been recognized with multiple design awards (Laus, Visual, Fedrigoni Europe and PHotoEspaña). Additionally, some of our projects have been featured regularly in specialized design magazines and we are members of the ADG-FAD and DiMad Associations.

Julia Chinelli () is our lead designer and the kind of creative who finds magic in branding, the smell of the sea, and o...
21/04/2025

Julia Chinelli () is our lead designer and the kind of creative who finds magic in branding, the smell of the sea, and overpriced coffee. Her idea of self-care? Pasta, wine, and a total break from notifications.

She’s answering your questions today — head to our stories and get involved!

Great brands aren’t built on comfort—they’re built on sacrifice. To shape the future, we must let go of the past, even w...
11/04/2025

Great brands aren’t built on comfort—they’re built on sacrifice. To shape the future, we must let go of the past, even when it’s something we’ve crafted ourselves. 

Staying relevant means evolving. It means questioning what still works, and what needs to be left behind. It’s about knowing that to live forever, a brand must never stop growing.

Erretres takes brand stories and sharpens them—keeping what makes them iconic while pushing it further. Because great brands don’t just follow trends, they define them. And the only way to do that is to dare to let go, move forward, and keep creating.

In a noisy and overstimulating world, silence and subtlety can sell aspirations and exclusivity. Check out our insights ...
24/07/2024

In a noisy and overstimulating world, silence and subtlety can sell aspirations and exclusivity. Check out our insights on luxury hospitality experiences and get in touch if we could help with your project.

Summer’s here and Spain’s won the Euros, so we’re celebrating with our favourite Spanish Summer hits. Link to the playli...
18/07/2024

Summer’s here and Spain’s won the Euros, so we’re celebrating with our favourite Spanish Summer hits. Link to the playlist in bio!

       

Ollie Briggs () is our design director and today he’s answering your questions, check out our stories to get involved!Wh...
26/06/2024

Ollie Briggs () is our design director and today he’s answering your questions, check out our stories to get involved!

When not designing brands or running the Erretres Instagram, I enjoy roller coasters, writing, and adding more and more lights to my smart home setup.

 

We transformed the brand and digital products for 3 of the top 10 startups in Spain, including  in first place. We’re lo...
24/06/2024

We transformed the brand and digital products for 3 of the top 10 startups in Spain, including in first place. We’re looking to partner with the next: could that be you? Get in touch!

     

We’re delighted to hear from the team at Heima after developing a new brand to position them as the leader in premium re...
27/05/2024

We’re delighted to hear from the team at Heima after developing a new brand to position them as the leader in premium rentals managed by an equally premium team.

We continue our series of playlists with some chill tunes for office harmony and creativity here at Erretres HQ. Tune in...
14/05/2024

We continue our series of playlists with some chill tunes for office harmony and creativity here at Erretres HQ. Tune in via the link in bio!

        

Angélica Jiménez () is a digital product designer and the Erretres team cheerleader. When not immersed in Figma, she’s a...
08/05/2024

Angélica Jiménez () is a digital product designer and the Erretres team cheerleader. When not immersed in Figma, she’s also a film fanatic and painter.

Today she’s answering your questions, check out our stories to get involved!

             

New services call for a whole new identity: we transformed Planner Media into Alabra (), creating both their new name an...
29/04/2024

New services call for a whole new identity: we transformed Planner Media into Alabra (), creating both their new name and brand identity.

20 years working for the unknown.Traveling back to their Japanese origins to reinvent a fully contemporary brand. We cre...
29/09/2023

20 years working for the unknown.

Traveling back to their Japanese origins to reinvent a fully contemporary brand. We created a new identity for EKO with attributes such as future, dynamism, movement or renewable, key elements that outline their proposal. A solid yet avant-garde identity to support the new global positioning we envisioned.



At Erretres we have embraced rupture as a way of living, thinking, and working. Because we truly believe that when there’s a break, everything becomes possible. The potential for creation. Now rupture is our way of fixing things in a real, remarkable, and respectable way.

Erretres means rupture. Against binarism, proud of our past, living the present. Working for the unknown. Since 2003.

Join us on this path, unveiling September 2023.

Meeting the needs of the brand that meets people’s interests. SEEDTAG is a Madrid-based company that has revolutionised ...
28/09/2023

Meeting the needs of the brand that meets people’s interests. SEEDTAG is a Madrid-based company that has revolutionised advertising while enhancing user’s privacy. They have experienced an unprecedented growth and wanted their identity to reflect the new positioning, we contributed to develop as well. We helped them move from a mere tool to a communication partner. As a company whose innovative goals rely on data, we selected the minimum expression of data, the point, to build the identity and the graphic system.



At Erretres we have embraced rupture as a way of living, thinking, and working. Because we truly believe that when there’s a break, everything becomes possible. The potential for creation. Now rupture is our way of fixing things in a real, remarkable, and respectable way.

Erretres means rupture. Against binarism, proud of our past, living the present. Working for the unknown. Since 2003.

Join us on this path, unveiling September 2023.

Dirección

Calle Marqués De Urquijo, 34
Madrid
28008

Horario de Apertura

Lunes 09:00 - 18:30
Martes 09:00 - 18:30
Miércoles 09:00 - 18:30
Jueves 09:00 - 18:30
Viernes 09:00 - 15:00

Notificaciones

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