Bloom Consulting

24/06/2026

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22/06/2026

This insight from our latest Bloom Consulting Journal article challenges a common assumption in Nation and Place Branding.

Too often, cities, regions, and countries invest in major events expecting instant reputation gains. But events only create lasting value when they are part of a broader strategy, aligned with a place's identity, audiences, and Central Idea©.

The question is not whether a place should host events.

The question is whether those events contribute to a coherent long-term narrative.

Read more in our latest article: https://www.bloom-consulting.com/journal/the-role-of-events-in-nation-and-place-branding/

19/06/2026

Where do Nation Branding, City Branding, Digital Identity, and Place Branding questions get answered?

At Bloom Consulting, we believe that sharing knowledge is just as important as creating it. That's why we're actively contributing to Quora, answering questions from professionals, students, policymakers, and anyone interested in understanding how places build reputation, attract investment, tourism, talent, and prominence.

From Nation Branding fundamentals to Digital Identity management, our answers are designed to provide practical insights backed by over 20 years of experience and research.

Explore our latest contributions and join the conversation:

👉 https://www.quora.com/profile/Bloom-Consulting-6

What Nation Branding question would you like to see answered next?



17/06/2026

Can an event transform a Nation or City Brand?

Yes, but not on its own.

In our latest Bloom Consulting Journal article, we explore why events are among the most powerful, yet most misunderstood, tools in Nation and Place Branding. Their real value lies not in the headlines they generate, but in how they reinforce a place’s identity, strengthen its reputation, and support a long-term branding strategy.

Events are not a shortcut to recognition. They are a Brand Touchpoint that can create lasting economic, social, and reputational impact, when aligned with a place’s Central Idea©.

Read the full article to discover how places can move from simply hosting events to becoming truly eventful destinations: https://www.bloom-consulting.com/journal/the-role-of-events-in-nation-and-place-branding/

15/06/2026

Why is the "I ❤️ NY" T-shirt trending again?

As Jose Filipe Torres explains in The Guardian, fashion can become a powerful narrator of a place's story. When a symbol enters culture, a Place Brand moves beyond marketing and becomes aspirational.

Full article: https://www.theguardian.com/fashion/2026/jun/11/how-the-i-t-shirt-became-trendy-again-thanks-to-gen-z-and-anti-trump-sentiment

12/06/2026

A new must-read for anyone shaping the image of Nations, Cities, or Regions: “Nation and Place Branding” by Jose Filipe Torres (Bloom Consulting) and Richie Karaburun (NYU) is now available!

Built on 20+ years of practical experience and academic insight, this book goes beyond logos and slogans. It introduces Bloom’s 14 Steps to Nation and Place Branding, real tools for real impact.

As Torres and Karaburun put it: “This book is not about logos – it’s about leadership.”

🔍 Explore the Table of Contents: https://lnkd.in/df6xqjDC

🛒 Buy now: Amazon | Palgrave Macmillan

Read the full article on Bloom Consulting Journal:
https://www.bloom-consulting.com/journal/nation-and-place-branding-by-jose-filipe-torres-richie-karaburun/

Discover Nation and Place Branding, the new textbook offering a practical, policy-driven approach to building and managing country, city and region brands.

10/06/2026

Who should own a Nation Brand?

In many countries, responsibility for Nation Branding is spread across multiple institutions. While different governance models exist, a dedicated Department of Nation Branding could provide the long-term stewardship needed to ensure consistency, alignment, and impact.

A clear governance structure helps coordinate efforts across tourism, investment, exports, talent attraction, and public diplomacy, while building the expertise required to manage a Nation Brand over time.

Read more in the latest article: https://www.bloom-consulting.com/journal/the-case-for-creating-a-department-of-nation-branding/

04/06/2026

Bloom Consulting was pleased to participate in the 12th edition of "Vê Portugal – Fórum de Turismo Interno", one of Portugal's leading forums dedicated to discussing the future of tourism and destinations.

As part of the panel "Destinos com Alma", CEO of Bloom Consulting, Jose Filipe Torres, joined fellow experts to explore how culture, identity, and local communities contribute to building destinations that are distinctive, memorable, and relevant.

At Bloom Consulting, we believe that successful destinations are not built solely through promotion. Their long-term attractiveness depends on their ability to create meaningful connections with people while remaining authentic to their identity and values.

It was a privilege to contribute to this important conversation and exchange perspectives with professionals committed to shaping the future of tourism in Portugal.

Thank you to the organizers and all participants for the insightful discussions.

📸 Photo credits: Turismo Centro de Portugal

03/06/2026

New on the :

The case for creating a Department of Nation Branding

As Nation Branding grows in importance, effective governance becomes increasingly critical. A dedicated Department of Nation Branding could provide the long-term stewardship needed to align efforts across tourism, investment, exports, talent attraction, and public diplomacy.

Discover why institutionalising Nation Branding may be the next step in building stronger, more resilient Nation Brands.

Read the article: https://www.bloom-consulting.com/journal/the-case-for-creating-a-department-of-nation-branding/