Bloom Consulting

31/08/2026

A Nation Brand or City Brand is not created by a logo, a slogan, or a single campaign.

It is shaped over time through consistent actions, experiences, and the perceptions they create.

This idea lies at the heart of Nation and City Branding: An Applied Approach to Building and Managing the Image of Countries, Regions and Cities, by Jose Filipe Torres and Richie Karaburun.

The book presents practical frameworks, real-world examples, and actionable guidance for professionals working in Nation, City, and Place Branding. It bridges theory and practice, helping policymakers, destination organisations, investment promotion agencies, and researchers understand how strong Place Brands are built and managed.

Discover more about the book and the principles shaping the future of Place Branding: https://www.amazon.com/Nation-Place-Branding-Approach-Countries/dp/3031973275/ref=sr_1_1?crid=1UCG0JFBVHRGI&dib=eyJ2IjoiMSJ9.FDELvBDuZtWXjPhAVwLQt-0bb7F3mLShyb7ZVuO4FkD01bjaOuvRdyTjlGUvwiCzBcbyj5HxcxNbjMLK6UXYU6hcfSkmrZ9NJ5BJvpurleg_-6kv7IHJKeLK5Ui1RMREkmH9cPGZAqupVfXZUgZbBJRoS912VQDjpq18dXFlnYb7oErg5rK5PEhoF0mtAzAqVNPJXA3-0wDUUj0mlUAYLiiRbDH-WduV22Lmpk9p6JA.FZls5vtz1Rnd90h54rW8VGeS7S4Rr5D__P8LfyAZtx4&dib_tag=se&keywords=nation+and+city+branding&qid=1758542486&s=books&sprefix=nation+and+city+branding%2Cstripbooks-intl-ship%2C147&sr=1-1

Nation and Place Branding: An Applied Approach to Building the Image of Countries, Regions, and Cities

26/08/2026

A successful event is not measured by attendance, media coverage or applause on the final day.

Its real value lies in what it leaves behind.

Swipe through our latest carousel to discover why events should be seen as part of a long-term Nation and Place Branding strategy, and how they can create lasting value beyond the event itself.

Read the full article on the Bloom Consulting Journal: https://www.bloom-consulting.com/journal/the-role-of-events-in-nation-and-place-branding/

24/08/2026

While films and TV series create visibility, they do not automatically create a stronger Nation or City Brand.

Our latest Bloom Consulting Journal article explores why screen productions should be treated as strategic Brand Touchpoints, and how countries and cities can turn on-screen exposure into lasting reputation rather than short-lived attention.

📖 Read the full article: https://www.bloom-consulting.com/journal/movies-tv-series-boost-country-city-image/

👇 Which movie or TV series has most influenced your perception of a country or city?

21/08/2026

City perception is not abstract.

Bloom Consulting’s latest study of 44 North American cities found that City Brand perception accounts for up to 67% of tourism spending, 25% of capital investment flows, and 31% of talent migration.
In total: US$178 billion annually linked to how cities are perceived.



Source: https://www.bloom-consulting.com/journal/the-economic-impact-of-city-brands-in-north-america/

19/08/2026

From Game of Thrones to Emily in Paris, films and TV series have the power to put destinations in front of millions of people worldwide. But does that visibility actually strengthen a Nation Brand or City Brand?

In our latest Bloom Consulting Journal article, we explore why screen exposure alone is not enough to build a strong Place Brand.

The article examines:
✔ Why visibility is not the same as reputation
✔ How films and TV series function as Brand Touchpoints
✔ The risks of relying on screen exposure alone, from stereotyping to overtourism
✔ Four practical questions every Nation and City Brand manager should ask to turn screen exposure into long-term brand value

Read the full article on the Bloom Consulting Journal and discover how countries, cities and regions can transform screen exposure into lasting reputation.
🔗 https://www.bloom-consulting.com/journal/movies-tv-series-boost-country-city-image/

17/08/2026

Many Nations, Cities, and Regions invest significant time and resources into developing Place Brand strategies. Yet many struggle with implementation.
Why?

Because strategy alone is not enough. Without clear governance, responsibilities become unclear, decision-making slows, stakeholders lose alignment, and even the strongest brands begin to fragment.

In our latest Bloom Consulting Journal article, we introduce the Place Brand Governance Framework, built around four essential dimensions:

• Actors
• Decision-Making
• Interactions
• Roles & Responsibilities

These four dimensions provide a practical starting point for designing governance models that help Place Brands move from strategy to long-term implementation.

Read the full article: https://www.bloom-consulting.com/journal/how-to-design-a-place-brand-governance-model

14/08/2026

From The White Lotus to Emily in Paris, from The Lord of the Rings to Game of Thrones, films and TV series have inspired millions of people to discover new places.

But do they actually strengthen a Nation or City Brand?

What's your opinion?
• Yes, absolutely
• Only short-term
• Only with strategy👇

Vote in the poll and tell us which movie or TV series has most influenced your perception of a country or city.

We'll share our perspective in an upcoming Bloom Consulting Journal article.

12/08/2026

A great Nation or City Brand is not built by strategy alone.
It is built by the governance that turns strategy into action.

As Jose Filipe Torres and Recep Richie Karaburun write in Nation and Place Branding: An Applied Approach to Building the Image of Countries, Regions, and Cities:

"A well-defined organizational structure and governance system are essential for the long-term success of Nation and City Branding."

The book brings together practical frameworks, real-world examples, and proven methodologies to help governments, destination organisations, investment promotion agencies, and Place Brand professionals design, manage, and measure successful Nation, City, and Region Brands.

Whether you are developing a new Place Brand or strengthening an existing one, this book offers practical guidance for turning vision into long-term impact.

📖 Learn more: https://www.amazon.com/Nation-Place-Branding-Approach-Countries/dp/3031973275/

10/08/2026

What people think of a city has real economic impact.

The latest study, The Impact of City Brands on the North American Economy explains how City Brand perception affects the economies of 44 North American cities, focusing on three key areas: tourism spending, capital investment flows, and talent migration.

City perception is linked to an estimated US$178 billion in annual economic activity, equal to around 1.2% of the combined GDP of the cities studied.



Read more: https://www.bloom-consulting.com/journal/the-economic-impact-of-city-brands-in-north-america/

07/08/2026

Hosting the FIFA World Cup puts a country in front of billions of viewers. But does that global exposure translate into a lasting change in international perception?

We'd love to hear your opinion.

How much impact do you think the FIFA World Cup has on a country's reputation?

🟢 It can transform perceptions significantly
🟡 It creates only a temporary effect
🔵 It has little or no impact

💬 Why did you choose your answer? Share your thoughts in the comments. If you have examples of countries whose image changed (or didn't) after hosting the World Cup, we'd love to hear them.