Bloom Consulting

09/10/2026

What does AI say about your Nation or City?

Every time someone asks an AI about a place, it communicates a perception shaped by the information and sources available to it.

Bloom Consulting calls this Synthetic Perception.

As AI increasingly influences how people discover and understand places, this new layer of perception can no longer be overlooked in Nation and City Branding.

Read the full article by Jose Filipe Torres to explore the concept of Synthetic Perception: link in the comment.

07/10/2026

Simona joined Bloom Consulting as an intern in Madrid, discovering Nation and Place Branding for the first time. Today, she is a Nation and City Brand Consultant, working on projects involving countries and cities around the world.

In our latest Bloom Consulting Journal interview, Simona takes us behind the scenes of her journey, from her first days at Bloom Consulting to finding her place in the team and developing new skills along the way.

Link to the full interview in comments.

06/10/2026

Last week, Bloom Consulting CEO and founder Jose Filipe Torres joined Moldova Business Week 2026, contributing to the session “Country Image Promotion in Action: Tools, Practices and Partnerships”, organised by the Invest Moldova Agency.

Jose shared insights from Bloom Consulting’s global research on the economic impact of Nation and City Brands. According to the study, approximately 25% of the value generated through tourism and foreign direct investment is linked to perceptions of a Nation or City.

The session explored how institutions, businesses and organisations can work together to strengthen Moldova’s image internationally, from tourism and investment to culture, sports and business.

Thank you to the Invest Moldova Agency for the invitation and for bringing together different perspectives on the role of Country Image.

02/10/2026

Having natural assets does not automatically create tourism demand.

Bloom Consulting’s D2 Digital Demand © data, included in the World Economic Forum’s Travel & Tourism Development Index 2026, reveals an important gap between the natural assets a Country has and the international interest those assets generate.

The data shows that advanced economies often attract higher levels of nature-related searches despite having fewer terrestrial and freshwater ecoregions than many emerging and developing economies.

For destinations, the message is clear: assets alone do not create demand. Visibility, connectivity, visitor services and infrastructure all play a role in turning natural resources into tourism value.

Explore more findings from the TTDI 2026 and Bloom Consulting’s contribution to the report👇

01/10/2026

Who are the global leaders in tourism in 2026?

The World Economic Forum’s latest Travel & Tourism Development Index assesses 110 economies across 17 pillars, looking at the conditions that support sustainable and resilient tourism development.

As a data partner for the TTDI 2026 Bloom Consulting contributed insights from D2 Digital Demand © to help measure global tourism demand.

Take a look at the Top 10 countries in the TTDI 2026 and discover what is shaping tourism performance around the world.

Read more about the results and Bloom Consulting’s contribution to the Index 👇

29/09/2026

Bloom Consulting continues its partnership with the World Economic Forum as a data partner for the Travel & Tourism Development Index 2026 (TTDI).

For the newly launched report, Bloom Consulting contributed data from D2 Digital Demand © and the Country Brand Strategy – CBS Rating ©, providing insights into what travellers are searching for and how national tourism strategies align with that demand.

The TTDI 2026 covers 110 economies and highlights important shifts in global tourism, from the growing role of cultural and natural assets to the rise of emerging destinations and changes in how people discover places through AI-driven search.

What do these developments mean for Countries and destinations?

Read our latest Journal article to explore the findings and Bloom Consulting’s contribution to the TTDI 2026. Link in comment.

28/09/2026

Bloom Consulting is proud to continue its role as a data partner for the World Economic Forum’s Travel & Tourism Development Index 2026, contributing insights through D2 Digital Demand © and Country Brand Strategy – CBS Rating ©.

Today, everyone can join the live stream to go beyond the results and explore what the latest findings mean for destinations and the future of tourism.

28/09/2026

Nation Branding is changing.

In Nation Branding 2.0, a country’s reputation is increasingly shaped by what people find online, from search results and social media to news and AI-generated answers.

Our latest carousel explores why Digital Identity is becoming a strategic asset for countries and what this means for Nation Brand management.

Read the full article on the Bloom Consulting Journal.

26/09/2026

Discover the introduced by Jose Filipe Torres in the Bloom Consulting Journal: https://www.bloom-consulting.com/journal/synthetic-perception-of-nations-and-cities/



Do you know what Synthetic Perception means?

🟢 Yes, I know the concept
🟣 I have an idea
⚪ No, it’s new to me
🔵 Tell me more!

Article by Jose Filipe Torres exploring the new concept driven by AI, the synthetic perception of Nations and Cities

25/09/2026

Today, Bloom Consulting CEO Jose Filipe Torres is attending the World Economic Forum’s Beyond Tourism Day.

As a member of the World Economic Forum’s Beyond Tourism Insights Council, Jose is joining senior leaders in Geneva to discuss the challenges shaping the future of the travel and tourism sector.

Today’s programme includes “Love to the Limit: Rebalancing Tourism Growth for the Destinations of Tomorrow”, exploring how destinations can manage tourism growth more sustainably, as well as the Beyond Tourism Impact Stars Awards.