Founded in 2010, El Cañonazo Transmedia is an independent company based in Madrid. We focus on three services: online video strategy, proactive creative work and digital content production. Strategy: We devise Transmedia content strategy for brands and digital media, guiding clients from conception to distribution, as well as setting up in-house content production teams. Creative: We offer ongoing
creative solutions and transmedia content for digital channels and brands. Working with established brand values and target audience we can create a story worth telling. Production: We know on-demand, spreadable content. Wether TV, Short-form, Documentary or platform-specific digital content such as Vine or Snapchat
OUR DNA - EL CAÑONAZO DNA
WE ARE CREATIVE
We are narrative storytellers, not advertising copywriters. Our ideas become scripts, stories, documentaries, etc. They are designed to attract and engage audiences instead of interrupting the content they are watching. We aim to entertain. WE ARE AUDIOVISUAL
We produce on-demand content. We know that close and direct content is vital on these channels, and that is what we strive for. We have been creating content for these platforms for years and our know-how allows us to adapt to our client's needs. WE ARE DIGITAL
El Cañonazo was born digital. We have distributed online video since before YouTube ever existed and we are constantly on the look-out for new platforms and connected screens so that we can innovate on our proposals and also adapt to them: Vine, Snapchat, Periscope and whatever might come next... We think Anyscreen-Anywhere
THE CAÑONERO NETWORK
We are experts in content generation, but we know that a true digital approach for brands needs other areas to be covered. That is why we have partnered up with specialists from other areas, to create richer and better quality projects. By doing so, we can work on different aspects of digital communication, from soundtrack composition to the development of digital platforms like websites and mobile and smartTV applications, and content distribution, optimization and metrics. SELF PRODUCED CONTENTS
We lead by example: A brand's values are best communicated with quality content, and since that is what we like to do, then that's what we do for ourselves by producing our own “cañonero” content. With time, this has yielded in comedy shows like "El Consultorio de Natasha Goodmanners", “Incontinentes” a documentary series about digital creators without boundaries; a marketing trends magazine, and Nervio Internet, a digital pop culture show. We have a voice and a style of our own. All of these shows can be seen on our YouTube, Vimeo or SmartTV Channels, as well as on our Vine, Snapchat, Instagram, Twitter and Facebook profiles. Do follow us!
