TwoPointGO

TwoPointGO TwoPointGO! Social Media Management. Social Media Advertising. Paid Search Marketing.

is a Madrid-based social media agency that specializes in Social Media Management, Social Media Advertising, and Search Engine Advertising in English & Spanish. We are a Madrid-based social media agency that specializes in Social Media Management, Social Media Advertising, and Paid Search Marketing (SEM) in English & Spanish. We help brands grow their online presence with our unique strategy of co

mbining the best of both worlds: traditional marketing techniques and digital marketing tools to achieve your goals on Facebook, Twitter, Instagram, or Google Adwords!

Google launches 3 new ad creation tools. Asset Library is a visual-first database where colleagues can upload, download,...
21/11/2022

Google launches 3 new ad creation tools. Asset Library is a visual-first database where colleagues can upload, download, and share assets from current and past campaigns. The voice-over audio feature uses Google's speech-to-text technology and is accessible through the asset library. The templates are made specifically for YouTube and designed to help drive results for best performance.

The new features give advertisers and teams the ability to create and collaborate, without leaving the ads platform.

Tableau adds data storytelling tool in the latest update. Data storytelling is the automated translation of data into a ...
09/11/2022

Tableau adds data storytelling tool in the latest update. Data storytelling is the automated translation of data into a common language so business users can read a narrative about the information they're working with. With Data Stories, Tableau now has an automated data storytelling tool on its platform. Learn more about this update.

The latest Tableau platform update features Data Stories, a data storytelling tool aimed at enabling more people within organizations to work with data.

Google releases Ads Editor version 2.1 with 13 new features. The new update will include recommendations, warning dialog...
05/11/2022

Google releases Ads Editor version 2.1 with 13 new features. The new update will include recommendations, warning dialogues, and custom questions for lead forms. Google Ads Editor users now have additional options and features that were not available in version 2.0, which had been released in March. Learn more about these new features.

The new update will include recommendations, warning dialogues, and custom questions for lead forms.

LinkedIn's new centralized platform should make managing multiple assets easier for large enterprises and agencies. Busi...
26/10/2022

LinkedIn's new centralized platform should make managing multiple assets easier for large enterprises and agencies. Business Manager will aim to simplify how marketers keep track of their accounts. View and manage teams, ad accounts, pages, and business partners from the central dashboard. Share and update Matched Audiences across ad accounts.

LinkedIn's new centralized platform should make managing multiple assets easier for large enterprises and agencies.

Twitter has just launched Campaign Planner, a forecasting tool designed to help advertisers estimate campaign results be...
23/10/2022

Twitter has just launched Campaign Planner, a forecasting tool designed to help advertisers estimate campaign results before launching. Twitter started testing the tool in 2021 and has now rolled it out to all managed advertisers in the US, UK, and Japan. Forecast reach, impressions, average frequency, and CPM for a specific audience, duration, frequency setting, and placement.

Twitter started testing the tool in 2021 and has now rolled it out to all managed advertisers.

Instagram is testing a full-screen feed in a redesign that resembles rival app TikTok. The app will likely have to crop ...
27/09/2022

Instagram is testing a full-screen feed in a redesign that resembles rival app TikTok. The app will likely have to crop off the sides of the photo, which could result in a loss of detail. As you know, Facebook is shifting its focus to video, a pivot that was prompted by a recent stock drop. Check out some of the screenshots of the new look.

Instagram is testing a full screen feed in a redesign that resembles rival app TikTok.

Google Data Studio has finally improved its data section, making it easier to see your various connected sources as they...
13/09/2022

Google Data Studio has finally improved its data section, making it easier to see your various connected sources as they are separated by source type and color. Read more about this and other new features in the June release of Google Data Studio from their website.

What's new in Data Studio? Request new features or upvote existing feature requests here. Sep 4, 2022

YouTube continues to be one of the best platforms to show your ad to online users searching keywords around your product...
06/09/2022

YouTube continues to be one of the best platforms to show your ad to online users searching keywords around your product or service. Especially with website traffic, YouTube is one of the best channels to lead high quality traffic to your website. Google has released a new Video Ads manager to help you dive deeper into your video analytics. Read more about this feature in the article below.

Start streamlining your programmatic and video ad performance with new automated tools available in Google Ad Manager.

As Tik Tok is becoming the fastest growing social media platform, marketers are looking for new tools and data reporting...
27/08/2022

As Tik Tok is becoming the fastest growing social media platform, marketers are looking for new tools and data reporting to help understand the audiences engaging on it. Tik Tok has developed and published this tool to help understand how different age groups interact with different industries and can help you develop a marketing plan that will yield success. Read more about this tool at the link below.

As TikTok is becoming the fastest growing social media platform, marketers are looking for new tools and data reporting to help understand the audiences engaging on it. TikTok has developed and published this tool to help understand how different age groups interact with different industries and can help you develop a marketing plan that will yield success. Read more about this tool at the link below.

A new tool from TikTok surfaces marketing insights across a range of demographics.

With paid media, retargeting customers who may be interested in your product is effective and usually leads to higher co...
17/08/2022

With paid media, retargeting customers who may be interested in your product is effective and usually leads to higher conversions. There are many tools available at your disposal to help you have more conversions, I still find the native tools work the best, but check out this list of tools that you could test to see how effective they are.

Remarketing can help get your brand in front of a more relevant audience. Here are 10 remarketing tools to assist in winning the conversion.

With a new algorithm update, means new focus on original content. Instagram is going to prioritize original content from...
15/08/2022

With a new algorithm update, means new focus on original content. Instagram is going to prioritize original content from creators with a new update that is being rolled out. The update will make it easier for marketers to create high-quality, engaging, and relevant content across their channels. Learn more what you need to know about this new update.

Instagram's new 2022 algorithm update will prioritize original content over re-posted content. What marketers and creators need to know.

Instagram continues to be one of the most challenging platforms to grow your community and more importantly extract data...
09/07/2022

Instagram continues to be one of the most challenging platforms to grow your community and more importantly extract data insights. Along with these challenges, Instagram continues to change and add features, which makes it difficult to have consistent content performance. In the article below, they have highlighted 5 challenges most marketing teams are facing, do you agree?

Instagram is constantly evolving, along with the audience on it. Learn five main challenges facing marketers on Instagram and the best strategies to solve them.

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Lunes 09:00 - 17:00
Martes 09:00 - 17:00
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