Fjord Madrid

14/07/2022

Es hora de mudarse. Nos embarcamos en un emocionante viaje. Acompáñanos en esta nueva etapa y síguenos en Accenture España y no te pierdas todo lo que está por venir!

16/10/2020

Last week we were part of the IAB Inspirational event in which our Group Director Elena Garcia de Alcaraz talked about innovation for longevity. A digital event in which we got inspired and discovered new paths for the digital industry.

16/09/2020

Innovation in fashion! Interesting right? Our design director Nacho Martin talked, during the Mercedes-Benz Fashion Week, about the current and future situation of fashion. New challenges, new technologies and new experiences. Find more info here! https://www.ifema.es/mbfw-madrid/fashion-talks/fashion-talk-1

13/07/2020

In 2030, 25% of the Spanish population will be over 65 years old. The new seniors have a common goal: to live more, which can be seen from two opposite perspectives: aging and longevity. For which of these groups do we design? Read this article that our strategy director Elena Alcaraz has written at Executive Excellence about how to reach the heads and hearts of these seniors.

En 2030 se prevé que un 25% de la población española supere los 65 años y que la esperanza de vida colectiva haya alcanzado ya los 90 años. ¿Cómo...

08/07/2020

The health crisis that we are going through is changing our attitudes and behaviours and it will continue to do so beyond September. Hector Ibarra describes here some of the COVID-19 implications that will influence people’s behaviours from now on. If you want to know more about the new role of homes, the virtualization of work or the cost of trust, among others, be sure to check out this!

Accenture explica los efectos del coronavirus (COVID-19) en el comportamiento de las personas y cómo construir nuevas experiencias. Más información.

08/07/2020

The visual identity must also tell a story to leave its mark on our users. Experiences have to be differential, they must evoke feelings. Our visual designer Alicia Blázquez talks with We are Shifta about how brands and digital products should become more human. Read and enjoy the full article here:

A día de hoy es inconcebible diseñar una identidad de marca sin definir su comportamiento en soportes digitales.

22/06/2020

Did you know that, by 2050, it is expected that 30% of the Spanish population will exceed 65 years old?. We live longer, and companies must start thinking on senior collectives in a different way. Elena Alcaraz shared at La La Brújula de Onda Cero some insights about ageing. We talk about grandpas, seniors, retired and more, but who determines when a person is one of those? Let’s talk about it! Listen to the full interview now:

En 2050 el 30% de la población española superará los 65 años y habrá más de cuatro millones de personas con más de 80 años. Con estos datos en la mano la pregunta obligada es cómo los españoles afrontamos el envejecimiento y para respondarla contamos con Elena García de Alcáraz, director...

22/06/2020

The relevance of the physical in the era of digital experiences: an event organized by El Pais Retina, and Accenture España to discuss about hybrid spaces and experiences. El País Tecnología

The coronavirus crisis has demonstrated that it is necessary to advance both in the virtual and in the physical. Society increasingly demands spaces capable of combining technology and tangible elements and we have to think about how to create merged experiences to improve health, education or the financial sector.

If you are interested on the topic, read some of the thoughts of Nacho Martin and other colleagues here:

La sociedad exige cada vez con más fuerza relacionarse y convivir en unos espacios híbridos, capaces de combinar las virtudes de la tecnología con elementos tangibles

09/06/2020

What does the future of energy looks like? Energy challenges, climate change, air quality or sustainable mobility are some of the topics on which focuses.

This educational program designed by Fundación Repsol focuses on the Sustainable Development Goals (SDGs).

We collaborated to develop this interactive tool, with content about energy and climate change, that enables teachers to bring students closer to the key concepts of the energy transition. A blended learning initiative that combines digital content and activities with group dynamics in the physical classroom.

So proud to be part of this initiative and see already alive! Accenture España Accenture

Read more at:

El proyecto está adaptado al currículo escolar y es una herramienta que permite a los docentes acercar a los alumnos los conceptos clave de la transición energética de una forma didáctica e interactiva.

28/05/2020

People are putting organizations under pressure to define their successes in more life-enhancing ways than financial growth. This is one of the topics that show up in our 2020, which is discussed in this article of Cinco Días: “Las marcas, bajo la lupa de un nuevo consumidor (más responsable)

Companies will need a more inclusive mentality, attending to personal and collective values. We are in a moment where innovation has a key role, and companies must work in a more imaginative and responsible way. Accenture España

Interested on the topic? Read the full article here:

Las empresas se han propuesto ayudar a sus clientes a consumir de otra manera. Hoy más que nunca su futuro depende de ellos. Y, tras la crisis, los usuarios parecen guiarse por nuevos valores

28/05/2020

Let's talk about Service Design!

To celebrate the Service Design Day, our fjordian Bruna Kochi will be talking on Monday with to share her experience on the field and her perception of cultures.

Grab a drink and join the live conversation!

To celebrate the Service Design Day, we'll talk with Bruna Kochi about her experiences, career and perception on Service Design

11/05/2020

Welcome to the Fjord family!

We are excited to share that INSITUM Barcelona is joining our team! From now on, INSITUM Barcelona will be Fjord Barcelona ❤ Following acquisition, we have been working to blend their passionate and talented teams with ours. An exciting new chapter in which we will work together to keep making lives better and share our passion for human-centered design.

Now, we can officially say that we are just ONE.