Shaw Marketing Services

25/06/2026

– A few wonderful memories with our collaborators and great friends Teresa Floro and Nicole King.

23/06/2026

🚫 Don’t think that you should be marketing in all languages in order to hit every nationality on the Costa del Sol.

⚠️ Unless you speak that language very well, or are prepared to invest in hiring someone who does, you’re better not marketing to them and instead sticking in your language niche and serving those clients perfectly.

22/06/2026

❓ 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗤&𝗔: 𝗛𝗼𝘄 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗼𝘂𝘁 𝗼𝗳 𝗮 𝗯𝗿𝗮𝗶𝗻𝘀𝘁𝗼𝗿𝗺𝗶𝗻𝗴 𝘀𝗲𝘀𝘀𝗶𝗼𝗻?

✅ Choose the participants carefully to have a cross section of people in different parts of your organisation, with distinct personalities and ideas, who are not afraid to speak up.

✅ Ensure that you have a brainstorming session leader who can direct the session, and write up the ideas onto a white board or flip chart

✅ Start the session with a clear brief, explaining the participants what you want to achieve from the exercise

✅ Tell everyone to feel free to say anything that comes into their mind – no idea is a bad idea in brainstorming and ask everyone to be supportive and positive about ideas that come up

✅ Make the sessions short and sweet, a maximum of 30 minutes is best so that people can really focus

✅ Don’t be afraid of silences, allow people thinking time

✅ Take the ideas that have come out of the session and work in groups to develop them further and put them into action – don’t just let great ideas and insights languish on the flipchart.

We can come in and lead brainstorming sessions in your business, contact us if you’d like our help.

19/06/2026

Some really good information here from My Lawyer in Spain about digital nomad visas and making the dream of bringing your family over to Spain a reality.

The Digital Nomad Visa has become a reliable option for international families because it allows them to relocate to Spain while continuing to work remotely for a company based abroad. This ensures that the main applicant can maintain a stable income while supporting their family, who can move with them from the very start of the process.

Unlike many traditional work visas, it provides the flexibility modern remote professionals need, making it an attractive solution for families seeking stability, continuity, and the opportunity to settle in Spain together.

Melanie Radford and her Residency Team can support you through the visa and residency process, so you and your family can make a successful move to Spain.

Link in comments 👇

18/06/2026

– We’re so lucky to work with lots of great people and these three pictures show some long-standing friends and collaborators.

We have the Specsavers Marbella and Ibex team at the Art Society lecture in 2022, Georgina and Justine Haughey at the Kempinksi Art Series in 2023 Ali Meehan and Georgina at the United Nationalities Summit in 2024.

17/06/2026

💡 Georgina had a really inspiring morning at Startup Ole Marbella!
👏 Really interesting presentations, lots of networking opportunities and an absolute pleasure to catch up with so many great people!
🍾 Huge congratulations to the organizers Startup Olé Accelerator and Emilio Corchado – this is exactly the kind of event that Marbella needs.
🤩 It’s amazing to see so many great professionals coming together and sharing their skills, insights and experience and exciting to see the collaborations which will come of it, to push the Marbella business community further.

17/06/2026

Huge congrats to the organizers of Startup Ole Marbella, it was a fantastic morning, full of inspiration, ideas and networking. Highly recommended!

Startup Olé Accelerator

17/06/2026

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗤&𝗔: 𝗪𝗵𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗶𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴?

Training and team building are essential to having motivated, successful and loyal team members, yet so few businesses invest in training and they suffer because of it!

A successful business requires engaged, motivated employees throughout the company who know what they need to do in order to successfully fulfil their own role, as well as how they are involved in the bigger picture. Effective training is vital to increasing knowledge, motivating employees and bringing departments together to share experiences and ideas.

Managers and HR departments need to think about two important training needs, continuous professional development tailored for each individual and their particular role and also inter-department general training which can improve the knowledge and skills of the whole team, as well as bringing the company together.

Improve your staff retention, motivation and performance by training your staff members. If it’s not something you can do internally then there are lots of great training providers who can help.

Ask us about our online and offline training options.

15/06/2026

We are big believers in the mantra – “𝘂𝗻𝗱𝗲𝗿 𝗽𝗿𝗼𝗺𝗶𝘀𝗲 𝗮𝗻𝗱 𝗼𝘃𝗲𝗿 𝗱𝗲𝗹𝗶𝘃𝗲𝗿” as that way you’ll make sure you surprise and delight your customers.

But we know it can be tempting to big yourself up in your marketing and promise the earth to bring those customers through the door.

Take care - it’s not wise to make claims that you can’t then live up to, as customer loyalty and long term success cannot come from marketing alone.

We’ve written an article all about this topic, with dos and don’t for living up to expectations, which we hope you’ll find useful.

It's not wise to make claims in your marketing that you can’t then live up to. Here's how to promote yourself effectively & live up to expectations.

12/06/2026

Today I wanted to share 10 reasons why I think we were able to set up in the midst of the 2008 recession and survive those 5 hard years, as well as COVID, in case anyone is wondering how to survive in hard times so you can thrive when conditions improve.

Here are just a few –

✅ We reduced risk
✅ We capitalised on our skills
✅ We built a good website
✅ We were open to new opportunities

⬇️ Read our article to see all 10!

Those of us who started before or during the recession on the Costa del Sol and are still here are few and far between. 10 years on, we’re giving ourselves a very big pat on the back for surviving the tough times and being here and busier than ever.