22/05/2022
ɪᴍᴀɢɪɴᴀʟᴇ ʜᴏᴛᴇʟ ɪɴᴠᴇꜱᴛᴍᴇɴᴛꜱ
…is a hotel investment platform working in joint venture partnership with one of the world’s leading investment funds. Imaginale focuses on the acquisition of prime and fringe-prime hotel assets in gateaway cities and resort locations across Western Europe.
The brand’s name; Imaginale, originates from the imaginal cells that transform a caterpillar into a beautiful butterfly. IHI’s mission is to turn tired hotel assets into luxury lifestyle products. Therefore, in a way transforming hotels that have reached the end of their current journey to strong, flourishing, profitable ones.
The logo is a depiction of the end of metamorphosis, of the moment when the butterfly cracks open its cocoon, opens its wings, and flies for the first time. The emblem resembles one side of the butterfly wings opening and preparing to fly. This moment symbolizes the essence of IHI’s mission and makes up its core business idea.🦋
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