24/06/2025
Last Friday, we made our debut at eCongress Málaga during its 13th edition — and we’re still buzzing from the experience 🙊! We were truly inspired by the professionals we met and the powerful insights they shared on digital marketing. We loved Ogilvy’s executive Jordi Urbea Castells and his “AI OR DIE” mantra, Paula Garrofé Costal rebellious creativity, Rubén Máñez mastery on sales funnels and ad data analysis, and Juan Merodio CRO advice (and goddamn coffees) ☕⚡
It goes without saying: AI is stealing the spotlight across the sector. It’s already an industrial and global revolution that, however, needs to be driven by human talent to reach its full potential 🧠💻
Huge thanks once again to for organizing such a visionary day, and to all the other speakers who filled it with marketing artistry and intelligence: Mar Martín from BOSS, Miguel Florido from Escuela Marketing and Web, Victoria Ducournau from Havas Group España, Jordi San Ildefonso, Miguel Llorca from Microsoft España, Fernando Siles Martín from Wortenes, Gerardo Casas and advertising expert Adrià Ureña.
You can read all our notes and key takeaways from the event on our blog 🗞️➡️ https://supermediastudio.es/en/ai-and-marketing-key-drivers-from-the-econgress-malaga-2025/