24/02/2025
SEO is changing—fast. With the increasing use of AI chatbots and automation tools, it’s easier than ever to generate content, optimise keywords, and streamline….well….everything! HOWEVER, as AI handles the ‘what’ of content, we believe that Technical SEO is making a fundamental comeback as the ‘how’ that ensures your site performs and ranks. WHY? You ask, well, Search engines like Google are using advanced AI models, such as RankBrain and BERT, to understand search intent and deliver more accurate, relevant results. This means websites must be technically optimised to ensure that search engine crawlers can efficiently index their content. With AI prioritising user experience above all else, factors like page speed, mobile responsiveness, and structured schema data are now essential for ranking success. Additionally, AI-driven voice search and personalised recommendations are shifting how users find information, making clean site architecture and clear metadata even more crucial. In this AI-driven environment, businesses that invest in robust technical SEO practices will have a competitive edge, ensuring their content is discoverable and aligned with modern search algorithms.
We are always up for a good SEO chat so DM us any questions you might have :) And for the whole month of MARCH we’re offering FREE website SEO audits, just comment SEO and follow our account👇
