ASO for Everyone. Loud & Clear. From JenLi

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ASO for Everyone. Loud & Clear. From JenLi

Full-cycle app growth: A*O, ASA, Google UAC, Meta Ads, A/B tests, in-app events, competitor research, A*O/ASA audits.

JenLi – Full-Cycle App Growth & Marketing

JenLi is a full-service app marketing agency specializing in A*O (App Store Optimization) and ASA (Apple Search Ads) strategies for iOS and Android applications. We help apps and games achieve higher visibility, increased organic downloads, and improved conversion rates through a data-driven approach and industry best practices. Our expertise covers:
✅ A*

O Optimization – Text & graphic A*O (icons, screenshots, feature graphics, video previews). A/B testing in both stores and third-party tools (e.g., SplitMetrics).
✅ In-App Events & Promotional Content – Leveraging Apple’s In-App Events and Google Play’s promotional tools to boost engagement and rankings.
✅ ASA Campaigns & Custom Product Pages – Effective Apple Search Ads management and tailored Custom Store Listings in Google Play for targeted user acquisition.
✅ Competitor Research & Audits – In-depth SWOT analysis, A*O & ASA audits to refine growth strategies.
✅ Full-Scale App Promotion – Google UAC, Meta Ads, and multi-channel marketing to maximize app reach. At JenLi, we provide a comprehensive app growth strategy – from store optimization to paid advertising, ensuring your app stands out in a competitive market.

05/08/2025

⚠️ Crash Rate & A*O: a Connection You Can’t Ignore

One of our clients had a high crash rate, and it directly impacted the results of A*O efforts 👇🏻

🔸 Due to negative signals, keyword indexing barely responded to metadata updates — positions stayed low.
🔸 We flagged the issue and emphasized how crucial app stability is for growth.

🔧 After the bugs were fixed, it took time for the crash rate's moving average to drop below the critical threshold (1.09%).
Only then did rankings across a broad set of keywords begin to improve.

💡 A high crash rate can suppress indexing and negate the impact of A*O. Always monitor your technical metrics and remember: A*O is teamwork, and that includes developers.

🚀 Ready to boost your app’s visibility? Let’s talk A*O & ASA: [email protected]

29/07/2025

📍 A*O Expansion in the App Store: Navigation Without Borders

We continue to implement our geo-expansion strategy — this time for an app in the Navigation category on the App Store 🌍

What we did:
🔸 built a semantic core and created metadata for Turkey and Italy, where no localization had been done previously;
🔸 achieved indexing for priority keywords in both countries.

The results:
🇮🇹 Impressions in Italy increased by +637.24%;
🇹🇷 In Turkey — by +1320.83%.

📈 Installs are also growing — traffic in these countries is still small, but the trend is clearly positive. We’re continuing to work on building keyword positions and strengthening the local presence.

🚀 Ready to boost your app’s visibility? Let’s talk A*O & ASA: [email protected]

22/07/2025

📈 A*O = growth even in the most competitive niches!

We’re working in the Education category on Google Play.
❗️No paid traffic — just pure A*O.

Despite the high competition and strong players in this niche, we achieved impressive results:

📊 +116.64% organic installs from search (see graph).

How we did it:
🔸 implemented a geo-expansion strategy;
🔸 reworked the app visuals and strengthened the graphic side;
🔸 leveraged Custom Store Listings to tailor messages to specific audiences.

🧠 All of this — within the client’s budget. Yes, it’s possible!

💡 A*O isn’t about instant wins. It’s a long-term growth tool. If it "doesn't work" — maybe you just gave up too early. With the right strategy, results always come. And we prove that again and again 😉

🚀 Ready to boost your app’s visibility? Let’s talk A*O & ASA: [email protected]

15/07/2025

📱 Express Audit of the Flix App

Category: Photo & Video
Platform: App Store

A detailed analysis and A*O Health Score are available in the attached file.

🧭 What’s A*O Health Score?
It’s our internal metric designed to assess an app’s optimization potential. It takes into account:
✔️ Optimization potential
✔️ Text and visual metadata
✔️ Additional localizations
✔️ A/B testing and in-app event activity
✔️ Ratings and reviews

The higher the score, the more growth opportunities the app has — if optimized correctly 👀📈

🚀 Ready to boost your app’s visibility? Let’s talk A*O & ASA: [email protected]

09/07/2025

🚀 Successful Launch and Scaling of Apple Search Ads

Here’s another case from the Utilities category 👇🏻

🔍 We conducted in-depth keyword research and gathered relevant semantics for key geos.
📈 Launched ASA campaigns from scratch and consistently optimized bids and budget.
📊 Built a predictive ROAS model based on actual performance data.
📦 Gradually scaled traffic while keeping the target CPI.

Results:
✅ CPI dropped by almost 4x;
✅ ROAS 365 more than doubled — reaching a stable 150%+ (based on the predictive model);
✅ Traffic grew 20x without compromising efficiency.

💡 Takeaway:
A well-thought-out launch, detailed analysis, and ongoing optimization of ASA campaigns can lead to long-term sustainable profitability, not just short-term wins 💸

🔔 And remember: predictive models aren't guarantees — they’re tools. Keep analyzing data and fine-tune your strategy accordingly.

And yes… we’re proud of the results 😉

🚀 Ready to boost your app’s visibility? Let’s talk A*O & ASA: [email protected]

01/07/2025

🎵 +36% Conversion with a New Icon (App Store)

We ran an A/B test for an iOS app in the Music category, and here’s what we achieved 👇🏻

🔧 Hypothesis:
– kept the original color palette;
– reduced text elements;
– made the graphic symbol clearer and more intuitive.

💡 The icon was generated using AI (Recraft).

📊 Results:
– conversion rate grew from 1.75% to 2.39%;
– test variant won with 97% statistical confidence.

ℹ️ Since iOS doesn’t allow localized icons by country, it's crucial to design with a universal audience in mind right from the start.

We can’t show the actual icons, but conceptually it’s like the image with water.

🚀 Ready to boost your app's traffic? Let’s talk A*O & ASA: [email protected]

24/06/2025

📱 Quick audit of the PDF Scanner app on the App Store

Category — Business, niche — PDF apps, target market — USA 🇺🇸

You'll find the results, recommendations, and A*O Health Score in the attachment.

What is A*O Health Score?
It’s our internal metric that reflects an app's optimization potential. We evaluate:
✔️ Optimization potential
✔️ Text and visual metadata quality
✔️ Additional localizations
✔️ A/B tests and In-App Events activity
✔️ Ratings and reviews analysis

👉 The higher the score, the more growth opportunities your app has with proper optimization 📈

🚀 Ready to boost your app’s visibility? Let’s talk A*O & ASA: [email protected]

17/06/2025

💡 A holistic approach to ASA optimization can reduce ad spend without sacrificing traffic!

Still skeptical? Check the case study in the attachment — the numbers speak for themselves 💪

Ready to boost your app’s visibility? Let’s talk A*O & ASA: [email protected]

03/06/2025

🎯 How we pushed the target keyword cohort into the Top 5 on Google Play

🔸 Category: Education
🔸 Target market: USA 🇺🇸
🔸 One of the goals of this iteration was to strengthen a specific keyword cohort.

📈 We increased keyword density in the main locale (en-US) from 2.47% to 4.13%, which led to Top 5 rankings for our keywords!

🎯 Focused work on a specific cohort within your semantic core can significantly boost app visibility and keyword performance.

Ready to boost your app’s visibility? Let’s talk A*O & ASA: [email protected]

27/05/2025

🔥 Want to boost installs by +64.31%? Localize and test!

🎨 Localization is not just about translation. It’s about visuals, cultural context, and audience expectations. Even small visual adjustments can drive major results.

👉🏻 Check the picture.

Ready to boost your app’s visibility? Let’s talk A*O & ASA: [email protected]

20/05/2025

📱 Quick audit of the YouFast app on the App Store

Category — Health & Fitness, niche — intermittent fasting, target market — USA 🇺🇸.

Check the link below and find out:
✅ results and recommendations;
✅ A*O Health Score — our internal metric that reflects the app's optimization potential.

What is A*O Health Score?
It’s a comprehensive assessment based on key factors:
✔️ optimization potential;
✔️ text and visual metadata quality;
✔️ additional localizations;
✔️ A/B tests and In-App Events activity;
✔️ ratings and reviews analysis.

👉 The higher the score, the more growth opportunities your app has with proper optimization 📈

Full details — in the attachment.

🚀 Ready to boost your app’s visibility? Let’s talk A*O & ASA: [email protected]

13/05/2025

✈️ How we took off in the Travel category in China (App Store)

We entered a highly competitive niche and launched our first iteration in the Chinese region 🇨🇳

What we achieved:
🔝 Top positions in keyword indexing
📈 Growth in impressions and installs
📊 Volumes are still modest, but the right metadata work already shows results — and in the long run, this leads to stable growth.

📥 Check the picture for all the details and screenshots

Ready to boost your app’s visibility? Let’s talk A*O & ASA: [email protected]

Dirección

Calle De L'Almirall Cadarso, 26
Valencia
46005

Página web

https://t.me/aso4everyone, http://Jenli.net/

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