Pepe Delgado

Pepe Delgado Consultor y Formador en Marca Personal, Marketing Digital y Redes Sociales para Profesionales y Emprendedores, en especial para el sector Salud.

“Stop Using Pre-Post Images on Instagram: A Disruptive and Practical Lecture” addresses the ethical dilemmas associated ...
26/09/2024

“Stop Using Pre-Post Images on Instagram: A Disruptive and Practical Lecture” addresses the ethical dilemmas associated with using before-and-after images in medical marketing on social media.
The talk explores how these images can mislead potential patients and foster unrealistic expectations.
It also offers alternative strategies for doctors to effectively communicate their expertise and build their brand with integrity.
Attendees will gain valuable insights into creating ethical, impactful content that resonates with patients while upholding professional standards.
See you at the Science Gallery, London!

Honored to be part of this year’s BAAPS Congress in London where I’ll share my personal experience on 2 very important m...
29/08/2024

Honored to be part of this year’s BAAPS Congress in London where I’ll share my personal experience on 2 very important marketing and business topics for plastic surgeons.
First one is about how to create high quality and ethical Instagram content. The second is about having a powerful, valuable and unique business proposal.
Will you be there?

Excited to be a guest speaker at the ISAPS Congress in Cartagena (Colombia).I will be part of the Business School on Fri...
08/06/2024

Excited to be a guest speaker at the ISAPS Congress in Cartagena (Colombia).
I will be part of the Business School on Friday 14th.
See you all there!
🙌🏼
Will you attend the congress?

“Surgeons who rise their prices only lose mean patients.” Pepe Delgado This is part of one of my presentations for ISAPS...
18/08/2023

“Surgeons who rise their prices only lose mean patients.” Pepe Delgado
This is part of one of my presentations for ISAPS Athens 2023 next September.
Will you be there?
Follow me for more brutally honest tips like this.
Los cirujanos que suben sus precios solo pierden pacientes que no les respetan. Pepe Delgado
Eso es parte de una de las presentaciones que he preparado para ISAPS Atenas para el próximo septiembre 2023.
¿Estarás allí?
Sígueme para más consejos como este.

😞 Nobody reads advertising,🤷🏻‍♂️ but people read what interests them, 🥳 and sometimes that's an ad!!!So stop writing bor...
13/12/2022

😞 Nobody reads advertising,
🤷🏻‍♂️ but people read what interests them,
🥳 and sometimes that's an ad!!!
So stop writing boring ads and.
write about what your patients care.
In other words:
Stop writing about you.
Start writing about them.

But, hey, don't trust me... instead, trust other smarter than me like the one and only Howard Luck Gossage, an ads genius from the 1950s who originally wrote this very quote that I've used as inspiration for this post.

Having a bad day or week?It's OK, it happens to everyone.Being an entrepreneur isn't easy, right?Don't you worry, I'm he...
04/11/2022

Having a bad day or week?
It's OK, it happens to everyone.
Being an entrepreneur isn't easy, right?
Don't you worry, I'm here to fix it for you.
I’m going to share with you my secret solution: all you have to do is remember Petrucciani.
It’s that simple!
What? You don't know who he was?
He was born in France in 1962 diagnosed with osteogenesis imperfecta (the soft or crystal bones disease).
This caused him horrible consequences like living in constant pain, not being able to walk (with crutches!) until he was 17 yo, and being able to grow only 99 cm (39”).
His dream was to be a musician, just like his father and brother.
He could have decided to play an instrument more adapted to his condition, like the harmonica, right?
But instead, he got in love with the piano after watching Duke Ellington on TV.
For any piano player reaching both ends of the keyboard ins’t easy so imagine the odyssey that was for Michel Petrucciani… not to mention that he needed a special device to reach the pedals!
And on top his impressive and passionate technique caused him constant injuries in his fingers bones and tendons.
But none of that stopped him from recording 20 studio records, 12 live records in less than 20 prolific years and becoming one of the most acclaimed and influential pianists in the history of modern Jazz !!!
To me, my admired and beloved Michel Petrucciani is a personal inspiration and a constant proof that something is only impossible if you quit.
Who is your hero and why?
Please share it with us in the comments area.

A special mention my friend:co

You missed the Rollin' Stones first gig in 1962 at the Marquee Club in London.In 1972 you missed Queen at Bedford Colleg...
20/09/2022

You missed the Rollin' Stones first gig in 1962 at the Marquee Club in London.
In 1972 you missed Queen at Bedford College in London.
You also missed Red Hot Chili Peppers in 1983 playing for their first time at Rhythm Lounge club for an audience of only 30 people.
Not to mention The Killers first live appearance at the Cafe Espresso Roma in Las Vegas in January 2002!
Don’t miss this unique chance to see Pepe Delgado live at the Hub Session 2… the ‘Off Broadway’ of ISAPS Istanbul 2022 !
Own the right to say “I saw Pepe before he was the PEPE everyone knows now!”
Save the date: Friday 23rd & Saturday 24th September!
Download the ISAPS App and type ‘PEPE’ under Program.

Nobody gives a f**k about your Gym posts.Sorry but someone had to say it.Your photos lifting weights in front of a mirro...
10/09/2022

Nobody gives a f**k about your Gym posts.
Sorry but someone had to say it.
Your photos lifting weights in front of a mirror are not proper IG content.
Yes, promoting a healthy life style is good.
I totally agree but that's a lame excuse for posting content that is completely out of context.
You're a plastic surgeon, for God's sake, not a personal trainer!
Every time you post something, your patients will have one only but tough question:
what's in it it for me?
So stop posting pictures of you in the Maldives, with your kids (who haven't given you persmission to use their image in your professional IG profile), driving your convertible or anything else that you consider fancy or trendy.
Instead, think of creating content that helps your potential customers.
Do you think that's difficult?
Come to my 3 lectures at the ISAPS World Congress in Istanbul or follow me and get free and awesome tips & tricks for plastic surgeons!

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