22/08/2026
Almost everybody I talk to is doing the right things in the wrong order. That is why AI is not working for them.
I spent an hour and a half in front of a room of REALTORS at the Southland Regional Association of REALTORS. Safety protocols, workflow, the whole thing. Some of it was boring. Boring is fine. Boring is what keeps you out of trouble.
But the part that mattered was not a tool and it was not a prompt. It was the sequence.
Before any of that, deal with what is being sold to you right now. There is a version you have seen advertised where you sit down, say "I am a real estate agent, make it work," and the machine builds your business while you go fishing. That system is coming. I do not know how many years out. Right now it is not that, and somebody is promising you it already is.
Write this sentence down. The guarantee is almost never written against closed business. It is written against leads, or bookings, or qualified calls. Not money in your account. Not a signed listing agreement. People who clicked.
So you can spend real money on ads, hit whatever the contract calls "results," owe the full fee, and have closed nothing.
The five steps, in the order they actually work, are in the post.
Watch it: https://youtu.be/_D__3tzmlls
Read it: https://santaclaritaartificialintelligence.com/blog/ai-for-real-estate-agents-the-five-steps-i-taught-a-room-of-realtors
Connect with me anytime, (661) 400-1720.