Edusmm, Carrer del Poeta Quintana 1, Valencia (2026)

12/12/2023

Improve Your Student Engagement with EduSMM's Advanced Lead Generation Solutions

In the ever-evolving realm of education marketing, effectively communicating with potential students in a language that resonates with them is essential. Leverage the influence of social media and engage directly with your prospective students through our customized lead generation service.

Why Choose EduSMM's Lead Generation Service?

1. Tailored Lead Generation for Every Need:
With EduSMM, you can seamlessly generate leads for your institution, specific academic programs, online and offline events, and more. Our versatile approach ensures that your message is precisely tailored to meet your unique objectives.

2. Two Powerful Tools for Maximum Impact:
EduSMM employs two main lead generation tools designed to be applicable to any market. These tools are guaranteed to elevate your outreach strategy:

a. Localized Landing Pages with Signup Forms:
Our localized landing pages are a game-changer. Integrating seamlessly with your social media activities, these pages can be used in conjunction with paid advertising or influencer marketing campaigns. What's included in this comprehensive service:

- Creation and customization of a visually appealing landing page.
- Registration form customization to capture the essential information.
- Detailed reports and performance analysis to track the success of your campaigns.

b. Interactive Chatbot for Social Media Conversations:
Engage your audience effortlessly with EduSMM's interactive chatbot. This tool is not just about automation; it's about creating meaningful social media conversations that convert subscribers into valuable leads.

3. Language is No Barrier with EduSMM:
Recognizing the global nature of education, EduSMM proudly offers lead generation services in any language. Whether you are targeting local or international markets, our services are designed to break language barriers and connect you with your audience effectively.

In a world where information is accessed through social media, EduSMM empowers you to speak directly to your prospective students in a language they understand.
Contact EduSMM today to embark on a journey of unparalleled student engagement and growth.

04/12/2023

EduSMM's Influencer Marketing Campaign for OPIT: Unlocking Opportunities in Education and Technology

Background:
EduSMM recently collaborated with OPIT, an institution offering fully online degrees in Computer Science at an affordable price. Boasting a distinguished Rector, the former Minister of Education of Italy, and an array of international professors from top universities, OPIT stands in the line of higher ed game changers.

Campaign Strategy:
EduSMM meticulously curated a campaign strategy for OPIT, selecting influencers with a robust presence in the education and IT sectors, catering to the target demographic. Influencers were tasked with creating compelling content tailored to resonate with followers seeking quality education opportunities in IT. The campaign's focal point was a visually appealing and user-friendly lead form on the client's website, presented in English.

Results:
The campaign executed by EduSMM for OPIT unfolded in two phases, in July and September 2023, and delivered impressive results. In July, the campaign reached 70,000 individuals, attracting 700 visits to the landing page from influential bloggers spanning Spain, Slovakia, Slovenia, Poland, and Italy.

In September, the campaign extended its impact, reaching 86,000 people and garnering 700 visits to the landing page from bloggers across three countries. The success metrics underscored the campaign's resonance with the target demographic.

Lessons Learned:
EduSMM's influencer marketing campaign for OPIT highlighted several key takeaways.
The strategic selection of influencers aligned with the target demographic played a pivotal role in the campaign's success. The influencers' ability to effectively communicate the unique value proposition of OPIT's programs was integral. Additionally, the well-designed lead form, featuring clear calls to action and enticing incentives, emerged as a crucial element in driving user engagement and lead generation.

The success of the campaign underscores the potency of influencer marketing in education, emphasizing the importance of thoughtful influencer selection and the provision of valuable incentives.

EduSMM's strategic approach not only generated substantial leads for OPIT's Bachelor and Master programs but also showcased the institution to a diverse audience across Europe.

28/11/2023

Unlocking Success: Precision and Strategy in Paid Social Campaigns for Education Providers

In a world where the digital landscape is ever-evolving, reaching your future students requires more than just visibility—it demands precision and strategy. At EduSMM we recognize the importance of connecting with the younger generation on platforms they frequent the most — social networks.

Setting up a paid social campaign isn't merely about broadcasting your message; it's about ensuring that your message is heard by the right ears. EduSMM excels in crafting campaigns that go beyond surface-level visibility. Our expertise lies in understanding the unique dynamics of marketing for education providers, enabling us to tailor campaigns that resonate specifically with your intended audience.

EduSMM's Comprehensive Offering includes:

1. Strategy Development
2. Audience Targeting
3. Ads Creation and Copywriting
4. A/B Testing
5. Campaign Setup and Budget Optimization
6. Performance Reporting and Analysis

Why Choose EduSMM?

Targeted Reach: Reach your future students with precision targeting across multiple markets and languages.

Data-Driven Decisions: Make informed decisions based on A/B testing and detailed performance reports.

Expertise in Education Marketing: Benefit from a team that understands the unique challenges and opportunities in marketing for education providers.

Maximize ROI: With strategic planning and budget optimization, EduSMM ensures your investment translates into tangible results.

In a world where 100% of young people seek information through social networks, your institution's message deserves to stand out. Let EduSMM be your partner in unlocking the true potential of paid social campaigns, connecting you with your future students in a language they understand.

Ready to boost your outreach? Contact EduSMM today, and let's start the conversation in the language of your future students!

20/09/2021

Choosing the right influencer for your campaign

For the advertisement to be effective one of the clue steps is to choose the right influencer, and we have some advice to facilitate your choice.

The number of followers may play a trick with you as it may seem as the most obvious sign of an influencer's success. However, don't let it mislead you. Instead of optimizing the blog a lot of influencers prefer to get new followers using special apps. These accounts are not real and thus the feedback of your campaign will not respond to your expectations. Instead, you may try to analyze the profile yourself — just have a look at comments, if this section is full of emoji and the same simple phrases, this should make you think that the account is not the best choice for a product placement. Likes, reactions and interaction — these are things to pay attention to.

After analyzing the followers' reactions that's time to understand if the theme of the blog fits your product. Promoting an educational project with an influencer who has only photos and no captions will not lead to a good result. On the contrary, if the blog is full of texts of various thematic areas this will mean that the audience uses social networks not only to glare at amateur photos, but also to learn something new. You may also analyze briefly the profile photos — countless selfies and mirror pictures are not likely to capture the interested audience's attention. But landscapes, aesthetic photos and pictures taken at different events — that's where you will find the target group.

At last, listen to your inner voice and try to understand what type of person you see promoting your product? Probably, that will be a hard-working student or just an everyday life influencer telling his/her followers what their everyday routine is like. Here there are no rules neither tactics to choose — the only way to find the right influencer is to imagine him or her in your head.

24/08/2021

Deciding which exactly social media platform to use for your campaign may turn out to be another challenging issue. Today the most successful apps are Instagram, Youtube and Tiktok. Here millions of young people come to learn something new, to spend their free time and to share what has happened in their lives.

Opting for Instagram will be a better choice if you don't see your advertisement in a form of a video. Posting a good-quality photo and writing a detailled description is enough to capture the audience's attention. You may also choose the stories format if you're willing to bring the influencer to place or to ask him/her to speak in the conventional way to ensure more credence.

If you have your own video materials (this may be simply your presentation video) and you feel like you want your project to be shown in a less colloquial way, Youtube becomes a perfect choice for you. Youtube influencers tend to make the advertisement longer, usually, it lasts at least for a minute. Plus, experienced in assembling videos, they may insert fragments from your invitation video, photos, notes and thus make your advertisement look like a contemporary art museum performance. Without being constanly cut by a 15-seconds limit on Instagram stories, Youtube influencers will supply the audience with every little thing you would like the followers to learn about your project.

TikTok being massively popular among youngsters between 13 and 20 years old it may become a perfect place to tell little future students where to go after they have finished school and where to get some additional knowledge. However, for not to pass unnoticed you should be ready to fit in the frames of funny, rapid and colourful tiktoks. For an educational project that doesn't seem to be easy to pull off but if you succeed, millions of eyes interested in everything in this huge world will learn about you. Who knows how this tiktok will change their future?

19/08/2021

150 000 Youtube-users have watched the European Humanities University advertisement on Maxim Katz's channel about politics, urban management and public administration. His followers are engaged in various political movements themselves and among them there are young people paving their way for a successful career in journalism, international relations and law. Maxim's video focuses on the political tension in Belarus and the University positions itself as politacally-oriented. The campaign was aimed at potential students already passionate about democracy issues and willing to prevent all the violation of human rights. Max's audience turned out to be an excellent target group as the author is known not only among the growing generation but also among adults interested in politics and history and looking forward for a brighter future for their children.

13/08/2021

Stories or post?

Opting for a story or a post while preparing the campaign may turn out to be even more challenging than writing a text and taking a good photo. With that said, let's examine the pros and cons of the two types of content-creation.

The main advantage of the post is it's permanence. New followers will eventually come across the advertisement months and even years after posting. In the long run the campaign will attract great attention and will stay effective for a good while.

Among other benefits of a photo or video post is the ability to create a text as long and as descriptive as you wish and a greater coverage. Posting a photo or a video will help you to reach the audience that tends to ingore stories. Remember that nearly all the Instagram-users watch the feed, but not everyone views stories.

However, choosing stories as a clue to your popularity may sometimes be more successful than posting the content on feed. First of all, stories are likely to be more natural when they are well-imagined and planned. An influencer talking to his/her audience in stories creates a more confidential contact than a written post. The influencer may also show followers around the place and pay their attention on those little details that matter. Also, the stories' format and especially it's limited timeline allows us to make an emphasis on some points and not to burden the audience with excessive facts.

10/08/2021

A Youtube campaign for Technion - Israel Institute of Technology was watched by 1 640 000 potential students interested in science and technology. Videos dedicated to the question of the universe being a neural network or some chemical elements far too rare to be met on this planet will never attract those who declare themselves scientifically ignorant, will they? Splendid views on the University campus, charts delivering the information on the offered programs in the easiest way and, of course, talented credible youtubers with a well-established audience sharing the same interests - isn't it enough to tempt every Internet-user developing a passion for science?

06/08/2021

According to a study by Google Internet users see YouTube stars to be more influential than celebrities. How can we explain it and why Rihanna promoting your product may become a worse choice than a popular Youtube or Instagram influencer?

The thing is - the audience tends to see actors, musicians and other 'celebrities' as if they came from another planet. And this position has grounds - they live in Beverly Hills, work at luxurious studios, wear designer clothes and probably they can't recall the last time they have been to a supermarket. This raises a question whether their lifestyle resembles even remotely the one we all have? Do celebrities know where to buy items we all use in our every day life?

An influencer's career starts in a dramatically different way - most of them debuted talking with followers about problems others never had enough courage to raise. This makes it easy to trust them as if this particular person faces the same difficulties in life, doesn't it mean you both have something in common? Popular influencers are constantly seeking balance between being famous and common at the same time. Distancing from the audience would be the biggest mistake for an influencer to make. Usually they stay in a close contact which makes them great marketers as they know which marketing campaign will be a success given the audience's interest and which not.

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