02/06/2026
Today we look at the visual identity behind Zohran Mamdani’s campaign for New York City mayor. 🗽
The proposal stands out for a clear idea: turning a political campaign into something that feels more like a movement than propaganda.
From hand-painted typography to vibrant colours and street-inspired posters, the identity connects with New York’s local culture, immigrant communities and everyday visual language.
A campaign where design doesn’t just communicate a candidate, but makes people feel part of something bigger.✊
