Deenk Ethiopian Brand - ድንቅ ኢትዮጵያ ብራንድ

16/05/2023

Get ready for the 40th edition of ESFNA,
and get ready for the "Run in the USA-ESFNA 2023"!!!

ESFNA 40thAnnual Celebration Dallas / Wylie, Texas will be our host city for ESFNA’s 40th Annual Event Celebration. Stadium and Hotel information will be posted soon. Reserve Tickets Week Passes  July 2nd – July 8th ESFNA 40th Annual Celebration Dallas / Wylie, Texas will be our host city for...

22/02/2023

15/02/2023

February 18,2023

30/08/2022

Beherawi Sport is one of the olderst sport shops in our country with over half a century of service to the Ethiopian Sport. We have recently developed their brand strategy including a new logo with Amharic letter 'ብ' as a main figure which embeds a figure of a coach, a referee and two balls reprenting sport participants or competitors.

The overall goal of Beherawi Sport's brand strategy is to imprint a distinct, alluring, and memorable image in the minds of its target customers.
We thank Beherawi Sport for working with us in this milestone project which we believe will position them well in the Ethiopian Sport Industry in the years ahead.

28/08/2022

" Brand Tagline "
In the context of branding, a tagline is a memorable motto or phrase that’s designed to serve as a permanent expression of your company’s greater purpose and mission. Taglines are long-lasting, instantly recognizable with your brand and have the goal of both attracting customers & remaining top of mind with your existing audience.

How is a slogan different?

Similar in form to a tagline, typically a few words or a short sentence, a slogan is most often used to represent a specific product line or individual marketing campaign. Slogans are designed to be less long-lasting than a brand’s tagline as they can adapt over time, but still serve the purpose of bringing your company to mind with consume branding

25/08/2022

ኢትዮጵያ ከኦሊምፒክ እንቅስቃሴ ጋር የተዋወቀችው እ.ኤ.አ በ1924 ሲሆን የኢንተርናሽናል ኦሊምፒክ ኮሚቴን (አይ.ኦ.ሲ) እ.ኤ.አ በ1894 የመሠረቱትና የመጀመሪያውን ዘመናዊ የኦሊምፒክ ጨዋታ ያዘጋጁት ፈረንሳያዊ ምሁር ፒየር ደ ኩበርተን፤ ልዑል ራስ ተፈሪ መኮንን የኢትዮጵያ አልጋ ወራሽን በፓሪስ ከተማ ላይ በሚካሄደው የአሊምፒክ ጨዋታ ላይ እንዲገኙ ስለጋበዟቸው ነው፡፡
ከልዑልነታቸው ጋር ለመጀመሪያ ጊዜ የኦሊምፒክ ጨዋታ የተመለከቱ ኢትዮጵያውያኖችም፡ ራስ ኃይሉ ተክለሃይማኖት፣ ራስ ስዩም መንገሻ፣ ራስ ጉግሳ ዓርዓያ፣ ራስ ናደው አባ ወሎ፣ ደጃዝማች ገብረ ስላሴ፣ ደጃዝማች ሙሉጌታ ይገዙ፣ ብላታ ሕሩይ ወልደስላሴ፣ ልጅ መኮንን እንዳልካቸው፣ ሊጋባ ወዳጄ ውቤ፣ አቶ ሳህሉ ጸዳሉ፣ አቶ ብርሃነ ማርቆስ እና አቶ ተስፋዬ ተገኝ ነበሩ፡፡ ልዑል ራስ ተፈሪ መኮንንም ያኔውኑ ኢትዮጵያ በአይ.ኦ.ሲ እንድትታወቅና አትሌቶቿ እ.ኤ.አ በ1928 በአምስተርዳም – ሆላንድ በሚደረገው የኦሊምፒክ ጨዋታ ላይ እንዲካፈሉ ጥረት ማድረግ ጀመሩ፡፡
በዚያን ጊዜ የአይ.ኦ.ሲ ፕሬዝዳንት የነበሩት ስፍራቸውን ለቤልጂኩ ተወላጅ ሌባዬ ላቱር አስረክበው ስለነበር ልዑል ራስ ተፈሪ ከቤልጅክ መንግስት ጋር አዲስ አበባ ባለው ኤምባሲ አማካኝነት ውይይት አድርገው ነበር፡፡ሆኖም በዚያን ዘመን አፍሪካዊያን የመናቅ ጠባይ ስለነበረ ሙከራው ሊሳካ አልቻለም ፡፡ ቀዳማዊ ኃይለስላሴ ተብለው ከነገሱ እና ፋሺስቱ ጣልያን አገራችንን ለቆ ከወጣ በኋላ ነው እ.ኤአ. በ1948 የኢትዮጵያ ስፖርት ኮንፌዴሬሽን ተቋቋመ ፡፡

23/08/2022

“ Renovating Saint George S.A “

Saint George S.A and Deenk Ethiopian Band Consultant PLC reached an agreement to restructure and modernize the association under a contract dated December 14, 2021. Three key areas are covered by the agreement: financial management, marketing, and human resource management..

To carry out this project, Deenk Ethiopian Brand has partnered with Mr. Zenebe Gebreselassie, an independent human resource management expert, and BDO, a global financial firm. In addition to leading the development of the association's marketing system, Deenk Ethiopian Brand will direct the overall project. The following three key areas will be the focus of the development of the marketing system: Managing members' administration, sponsorship, and promotions

21/08/2022

What Is Brand Personality?
The term brand personality refers to a set of human characteristics that are attributed to a brand name.This personality is a qualitative value-add that a brand gains in addition to its functional benefits. As such, a brand personality is something to which the consumer can relate.
Brand personality is the incorporation of human characteristics by a brand in a manner that different human-like adjectives can be attributed to a brand. (e.g. authentic, innovative, spirited, unique, funny, youthful, caring, credible, creative, rebel, honest , straightforward,, powerful, etc.)

19/08/2022

photo credit :-

18/08/2022

" THE DANAKIL DEPREESSION "

The Danakil Depression is the hottest place on Earth in terms of year-round average temperatures. It is also one of the lowest places on the planet, at 100 meters (330 ft) below sea level and without rain for most of the year. Here, the Awash River dries up into a chain of salt lakes such as Lake Afrera, never reaching the Indian Ocean.

Beyond its fascinating geology, the Danakil holds the keys to some of biology’s most profound questions. In 1974, researchers found the remains of ‘Lucy’ in the Danakil Depression, an early ancestor of modern humans dating back 3.2 million years. The Danakil Depression was formed by the continental drift of the African and Asian tectonic plates. As the plates drift apart at a rate of 1-2 cm per year, they leave behind a geological depression, known as the Danakil Depression.

The Danakil Depression spans Djibouti, Eritrea, and the Afar region of Ethiopia. The northern part of this depression is the Danakil Depression, which sits more than 100m below sea level and contains some of the world’s most extraterrestrial landscapes.

16/08/2022

" NU CHIKA ENABUKA 2022 "
We have consulted ኑ ጭቃ እናቡካ nu chika inabuka last year as they stage their first festival at Mesquel Square, the center of Addis Ababa where over 10,000 children and families gather to experience playing and building different shapes with mud and have a wonderful time. Modernization and technology has recently taken away Ethiopian children the opportunity to experience different typical Ethiopian childhood experiences of playing with mud and being close to nature.

Deenk Ethiopia has signed an agreement to consultant the second edition of Nu Chika Enabuka Festival to be held on 16 October 2022 for the second time this year where thousands of children and families are expected to attend.

11/08/2022

What is a branding strategy ?

Brand strategy refers to a long-term plan that focuses on the development of a successful brand. The plan is used by businesses to create a particular image among current and potential customers. Once a company has executed a successful brand strategy, customers will associate with the brand and what it does, without being told who the company is.
Often misconceived, a branding strategy is not the sum of your logo, color palette, or website; though these creative elements are integral to a successful branding strategy. A branding strategy revolves around all the intangible elements that over time drive brand awareness, brand equity, and brand sentiment.
A successful brand strategy should be well-formulated and executed at all business functions, with the goal of achieving improved financial performance, competitive advantage, and customer experience.
When creating a brand strategy, businesses should first set business goals that they hope to achieve by launching the brand. They should also identify the target audience, which will help strengthen the effectiveness of the brand. The target audience should be distinguished by factors such as age, income range, geographical location, specific interests, occupation, etc