Hellsten

08/09/2020

New study case on the website!⁠⠀
⁠⠀
KitavaMD was founded by two dermatologists from San Francisco who had found a need for a product like this. The branding needed to reflect the evidence-based and scientifically researched product formula, which uses only natural ingredients, unlike other acne treatment products which use mostly chemicals. The target audience is teenage boys and girls and their parents so the branding needed to be gender-neutral and look youthful yet professional.⁠⠀
⁠⠀
The branding concept takes inspiration from the science of⁠⠀
nature and the mathematical shapes that are behind each natural form. It combines medicinal and natural, just like the product does. The graphics are simple and bold. The color palette is minimal and clean; a lot of white, black⁠⠀
typography and green as an accent color. ⁠⠀
⁠⠀
The same minimal color palette and style is repeated in the brand photography. The images are simple and fresh, and gender-neutral. And most of all, relaxed, just as life should be when you're young ;)⁠⠀
⁠⠀
Art direction & styling: Saana Hellsten⁠⠀
Photography: Samantha Hillman⁠⠀
Production Coordinator: Lacey Young

08/09/2020

New study case on the website!⁠⠀
⁠⠀
KitavaMD was founded by two dermatologists from San Francisco who had found a need for a product like this. The branding needed to reflect the evidence-based and scientifically researched product formula, which uses only natural ingredients, unlike other acne treatment products which use mostly chemicals. The target audience is teenage boys and girls and their parents so the branding needed to be gender neutral and look youthful yet professional.⁠⠀
⁠⠀
The branding concept takes inspiration from the science of⁠⠀
nature and the mathematical shapes that are behind each natural form. It combines medicinal and natural, just like the product does. The graphics are simple and bold. The color palette is minimal and clean; a lot of white, black⁠⠀
typography and green as accent color. ⁠⠀
⁠⠀
The same minimal color palette and style is repeated in the brand photography. The images are simple and fresh, and gender-neutral. And most of all, relaxed, just as life should be when you're young ;)⁠⠀
⁠⠀
Art direction & styling: Saana Hellsten⁠⠀
Photography: Samantha Hillman⁠⠀
Model: Lindsey Hoover⁠⠀
Production Coordinator: Lacey Young

08/09/2020

New case study on the website! ⁠⠀
⁠⠀
KitavaMD was founded by two dermatologists from San Francisco who had found a need for a more natural acne skincare line. The branding needed to reflect the evidence-based and scientifically researched product formula, which uses only natural ingredients, unlike other acne treatment products which use mostly chemicals. The target audience is teenage boys and girls and their parents so the branding needed to be gender-neutral and look youthful yet professional. The packaging is kept very minimal and clean, to communicate the clinical attributes of the product. The shell icon is a symbol for purity, and is also a classic example of the appearance of science in nature. ⁠⠀
⁠⠀
Packaging design, art direction, styling & photography: Saana Hellsten⁠⠀
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⁠⠀

18/11/2018

Hand made wheel thrown vases by Saana Hellsten

20/04/2018

We created the look for the new private label line of Anton&Anton. The line was to go together with the look of their new store concept Kioski.

More products (and better images) are on the way but I wanted to post these already as I am so excited about them ☺️

So everyone in Helsinki, go check them out, Anton&Anton Kioski is now open in Lasipalatsi!

Xx Saana

07/03/2018

BASIK is getting again featured in The Dieline 😎🤩✌️

Following up on our article from last year that drew attention to the gaining momentum of the gender neutral packaging movement , we wanted to follow up by picking out 15 gender neutral packaging designs that we love.

12/02/2018

Thinking about summer! 🌱☘️🌿🌱Art direction and styling for 📷 by .

12/02/2018

Thinking about summer 🌱🌳🌿 Art direction and styling for 📷 by .

12/02/2018

Thinking about summer 🌱🌳🌿 Art direction and styling for 📷 by .

12/02/2018

Bun strike!! 🥐🍩🍪🍰 social media marketing for .